Senior Analyst, Acquisition Marketing-13005280
American Express FX International Payments is a high growth business within the Company's Enterprise Growth Group. Our easy-to-use online payments platform allows customers to make overseas payments quickly, securely and cost-effectively. The Marketing team is responsible for shaping and executing our marketing strategy to deliver best-in-class marketing programs that win market share, engage our Customers and drive profitable revenue.
The Senior Analyst, Acquisition Marketing plays a key role in the execution of our acquisition marketing plans in the US and Canada. Successful candidate will be responsible for the deployment of campaigns that generate the planned volume of high quality, sales-ready leads for our sales teams, and providing detailed analysis of results.
- Management of paid search campaign and vendor relationship - Procurement and processing of high propensity data for telemarketing, including de-dupe against pipeline, sales team briefings, lead assignment & reporting
- Other marketing projects and tasks that may be required from time to time (email, awareness, tradeshows, sponsorship, webinars etc)
- Accurate and timely reporting of key metrics including opportunities, new accounts, and marketing spend
- Experience in a business-to-business Sales or Marketing role, with direct experience of generating new business
- Strong analytical and project management skills
- Ability to build strong relationships with stakeholders
- Experience of Salesforce.com preferred
- Experience of and marketing automation tools such as Eloqua or Marketo is a distinct advantage
- Excellent written and verbal communications skills
- High attention to detail & focus on quality
- High level of enthusiasm and energy levels to drive change
Marketing qualification preferred
Preferred Additional Qualifications:
Experience of working with regulated products and a high-level understanding of the Foreign Exchange and/or Payments industry would be an advantage, but is not required
Primary Location: US-New York-New York
American Express - 10 months ago
Each day, American Express makes it easier, safer and more rewarding for consumers and businesses to purchase the things they need and for...