Senior Analyst, Database Marketing Analytics
Hyundai Capital America 33 reviews - United States

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Hyundai Capital America (HCA) is seeking a Senior Database Analyst within the Marketing Department to support customer analytics. The candidate will support the department and company by working with IT to integrate Third Party vendor data into the existing data warehouse, developing customer profiles, dashboards, and other ad-hoc analysis as needed.

Essential functions of the position:
Work closely with business users and IT team to understand and define business requirements in order to establish a customer data mart. Collaborate with IT team to establish and maintain customer data marts and Business Intelligence/reporting features.
Collaborate with IT team and analytical staff to ensure infrastructure is optimized and configured to support analytics and reporting. Maintain and manage all versions of data models for production, testing and developing databases.
Develop marketing communication history and work with IT to build customer data tables as needed to support reporting and customer analytics.
Ensure accuracy and completeness of data in the deliverables.
Composition of technical and end-user documentation as needed.
Design and implement the integration of Third-Party vendor data solution.
Design and generate tracking and monitoring tools to validate data sent to partners.
Develop customer profiling and dashboards, and any ad-hoc analysis/reports as needed.
Provide list file creation/QC support for marketing campaigns.

Secondary functions of the position:
Knowledge in Data Warehouse Relational Database design, administration and maintenance.
Programming skills in SQL/SAS.
Experience with Business Intelligence tools (Business Objects, MicroStrategy) and dashboard development a plus.
Database marketing and reporting experience a plus.
Strong written and oral communication skills. Ability to translate business users’ needs into IT/BI system
Strong analytical and creative problem-solving skills.
Detail-oriented, able to work well under deadlines in a changing environment.

Education and Experience:
BS in Computer Science, MIS, information technology or related discipline.
Programming skills in SQL/SAS.
4+ years experience in a Database/Data Warehouse analyst role. Marketing experience is a plus.

Hyundai is an Equal Opportunity Employer M/F/D/V.

About this company
33 reviews