Senior Analyst, Database Marketing
Tribune Company - Chicago, IL

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Coordinate, build, and execute customer acquisition and retention marketing campaigns. Create files of customer leads that will receive promotions via e-mail, direct mail, and telemarketing.


· Manage campaign schedule to deliver simultaneously current or open campaigns on time. Work with marketing coordinators to schedule campaign selection activity within the overall campaign timeline.

· Provide recommendations on ways to use the information in the marketing database to meet campaign needs and improve campaign efficiency and profitability

· Develop and execute consumer acquisition and retention campaign selection criteria based on campaign initiatives. The selection criteria is specified in a marketing campaign tool connected to a consumer marketing database. Marketing channels include e-mail, direct mail, and telemarketing.

· Automate regularly scheduled campaigns to increase personal and department productivity.

· Perform address standardization and merge/purge processes using Firstlogic software before sending files to mailing houses.

· Work with statistical analysts to understand campaign performance to make recommendations for future campaign strategy

· Attend pre- and post-campaign processing meetings to examine issues and determine methods of improvement

· Share results and best practices with other team members within Shared Services

  • 5-10 years experience using a marketing campaign tool (SAS Marketing Automation, Unica Campaign, Emailvision Maax)
  • Address standardization and merge/purge software (FirstLogic or Group One)
  • Knowledge of Direct and Database Marketing concepts
  • SQL and relational database knowledge a plus
  • SAS programming a plus
  • Attention to detail, quality, and accuracy
  • 4 year college degree in computer science, mathematics, or marketing with a technical emphasis

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