Senior Analyst, Digital Analytics
The Allant Group - Burlington, MA

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The Allant Group is experiencing positive growth and looking to attract the best minds in marketing! Explore career opportunities with us where you can immediately apply your strategic, creative and analytic prowess to make a real difference in the rapidly evolving online digitial analytics arena. Join our Burlington, MA team as a Senior Analyst. Our Senior Analyst is responsible for supporting the design, development, and delivery of advanced advertising analytics solutions by applying digital analysis and database marketing techniques.

This role will focus primarily on deciphering and clarifying client ad hoc analysis questions, utilizing and integrating customer-level profile and behavioral attributes from multiple sources, and interpreting, packaging, and delivering thoughtful analyses to inform client business decisions. Allant has existing relationships with major TV and media companies. This role will include elements of direct client support and custom solution development, as well the opportunity to contribute to Allant’s own data and analysis platform. Duties and Responsibilities Primary responsibilities for this position include but are not limited to Collaborate with clients and internal stakeholders to understand business and insight goals, define a learning agenda, and identify relevant KPIs and diagnostics to pursue Partner with inter-disciplinary internal and client teams in the development, execution, standardization, and automation of recurring reports, dashboards, and prototypes Glean actionable insights from reports to support adjustments to client campaigns, products, or business decisions Work efficiently with client data and analytics partners to define, configure, extract, aggregate, package, synthesize, and share data, results, and insight Leverage and integrate multiple data sources –demographics, psychographics, lifestyle segments, vertical-specific characteristics, campaign or video content exposure and response events, product purchase or conversion activity, etc.

– to iteratively analyze and refine to answer client insight questions Prepare and present compelling analytical presentations and effectively communicate (both in writing and verbally) complex concepts to marketing and business audiences Provide mentorship and guidance to other analysts where necessary Desired Skills and Experience Bachelor’s degree (Master’s preferred) in Business, Marketing, Statistics, Economics or other quantitative discipline 8+ years of work experience in an analytical role in a professional services environment digital advertising, database marketing, or interactive technology consulting Critical thinking– capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives Strong quantitative and research skills with proven ability to demonstrate data interpretation capabilities in terms of reporting and dashboards Balances desire for quantitative rigor with realities of inconsistent business data Attention to detail and time management to deliver high quality, client-ready work for multiple projects across several client engagements while meeting deadlines Ability to articulate strategic marketing implications of campaign performance results for business audiences with clarity and persuasiveness Technical expert in data extraction, manipulation, and visualization tools such as SAS, SPSS, SQL, Excel, Tableau, QlikView, and or others with minimal supervision Proficient in integrating multiple data sources and utilizing creative analytical approaches to answer client audience insight or campaign performance questions Knowledgeable of the media planning, measurement, and optimization process and acumen (both online and offline) Proficient with the application of analytic methods in the digital and online channels Some familiarity with statistical modeling, marketing test design, and audience segmentation History of building relationships with client analytics and data management staff Working experience in digital video, cable, or TV media industries a bonus Database marketing, Digital Analytics, Statistics, SAS, SPSS, SQL, Tableau, QlikVIew

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