Senior Analyst, Media Insights and Analytics
YuMe - New York, NY

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Post campaign insights and reporting

Increases customer satisfaction and drives customer retention by thoroughly analyzing campaign performance and delivering high value, actionable customized insight reports to our top clients.

Partners with Sales and Account Management to present the findings to senior-level clients.

Provides Field Marketing with data, campaign results and best practices in order to create published case studies.

Implementation and analysis of third party measurement

Oversees campaigns utilizing third-party measurement technologies. For example, Vizu, Nielsen Brand Effect, comScore vCE, etc.

Ensures success against the KPIs tracked on associated campaigns.

Technical solution selling and support

Assesses technical campaign implementation hurdles and articulates technical requirements associated with acquiring and retaining top accounts.

Serves as a technical campaign implementation consultant to our clients as well as our Account Management and Field Marketing teams.

Minimum of 5 years experience in an analytical role in the digital media industry. Preference for agency-side experience.

Data driven, technical, self-starting and curious

Superb communication skills; written, verbal, and nonverbal

Ability to work quickly and accurately in a fast-paced environment

Great organizational skills and an ability to handle multiple tasks simultaneously

Solid technical and business understanding along with hands on experience using third party measurement technologies

Highly efficient in learning and using ad related software

Video and mobile experience a plus

4 year degree in a technical field

YuMe - 21 months ago - save job