Job Responsibilities:
Coordination and management of key marketing initiatives for Cathay Pacific in USA
Help manage content on Cathay Pacific websites for US and Canada, email communications and social media channels as needed
Assist Online Marketing Executive in developing online marketing segmentation and customer communication strategy
Execute integrated marketing plans, closely collaborating with key marketing counterparts and design team
Implement tests to measure the effectiveness of marketing programs
Manage the SEM/SEO campaigns to drive traffic to the Cathay Pacific US website
Assist with general marketing activities
Qualifications/Experience:
BA/BS degree
2+ years experience in a corporate marketing environment, advertising or PR agency setting necessary (preferably retail/ecommerce)
Experience in SEM marketing and email marketing, comfortable with copy writing tasks
Possess a positive, team player attitude and is customer service oriented (both internal and external)
Ability to take a proactive role in executing assignments
Excellent organizational and project management skills; strong attention to details is required
Strong analytical skills, with emphasis on data analysis
Travel/Airline industry experience a plus
Applicants must have the permanent legal right to live and work in USA.
Cathay Pacific Airways - 12 months ago
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Hong Kong's leading airline, Cathay Pacific Airways flies passengers and cargo to about 120 destinations around the globe, including so...
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