Senior Analyst, SEO
IPG Media Brands - New York, NY

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The Search Engine Optimization (SEO) Analyst is responsible for helping Reprise Media clients
achieve improved rankings in organic search results. The SEO Analyst assists in
developing, implementing, and managing link building campaigns for Reprise
Medias blue chip client roster. The SEO Analysts should be able to understand
client goals and the SEO strategy and incorporate them into the appropriate SEO
tactics. The job includes a great deal of client contact and cross-team
collaboration with Client Services. The SEO Analyst will be responsible for conducting
research and testing new tools, techniques, and ranking factors and creating
internal and external POVs.

Responsibilities:
  • Assist in execution of all SEO service offerings for clients including keyword research, website technical analysis and link development activities.
  • Keep up with industry trends, identifying growth opportunities and new solutions
  • Support Business Development and Account Teams as needed in SEO sales and presentations
  • Support Marketing in development of SEO case studies, white papers, research reports, blog posts, or other external assets
  • Research potential new vendor relationships
  • Oversee upkeep for all SEO assets, such as internal databases, documentation, reporting templates, and presentations
  • Research search engine updates and new search engine ranking factors
  • Perform other duties as assigned by SEO Manager
  • Collaborate with SMM & SEM teams and offline marketing initiatives to implement SEO tactics designed to meet client’s marketing goals.

Qualifications:
  • In-depth knowledge of Social Media, Search Engine Optimization and Search Engine Marketing a must
  • 1 - 3 years experience in SEO with at least 1 year of link building experience
  • Agency experience or experience with Fortune 1000 brands
  • Understanding of basic web development technologies such as HTML and Javascript
  • Ability to perform keyword research utilizing a variety of tools
  • Experience developing back links for websites
  • Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry
  • Excellent research, writing and presentation skills with an attention to detail
  • Ability to multi-task and handle other duties as assigned
  • Microsoft Excel and Powerpoint expertise
  • Experience with project management tools a plus
  • BA/BS or equivalent

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