Senior Analyst, marketing and digital / web analytics
The Allant Group - Naperville, IL

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Overview

The Senior Analyst position supports analytic driven marketing efforts by developing analytical solutions for online and offline customer and prospect marketing in a fast paced environment. A qualified candidate will have opportunities to develop solutions for several of our verticals across digital/online and offline channels. Will work in a cross-functional team environment, and may direct other statistical analysts, database marketing specialists, and data processing staff.

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DESIRED SKILLS

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  • Strong data mining experience and ability to manipulate and summarize large data sets.
  • Working knowledge of statistics, including Linear/Logistic regression, CHAID, and data mining techniques. Demonstrated knowledge of SAS or similar statistical software tools.
  • Experience with the application of analytic methods in the digital/online channels. Experience analyzing web behavioral data for addressable targeting.
  • Experience developing and delivering analytics presentations to executives.
  • Understanding of the database marketing function and the role that analytics plays within it.
  • Critical thinking – capable of generating consistently accurate, useful reports as well as enthusiasm for translating data into actionable insight relevant to marketing program activities.
  • Strong quantitative and research skills and proven ability to demonstrate data interpretation capabilities in terms of reporting and dashboards.
  • Balance desire for quantitative rigor with the realities of inconsistent business data.
  • Attention to detail and time management to deliver high quality, client-ready work for multiple projects across several client engagements while meeting deadlines.
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EDUCATION, TRAINING, AND EXPERIENCE

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  • Bachelor degree in Business, Marketing, Statistics, Economics/Econometrics or other quantitative discipline.
  • SAS and other statistical software experience
  • Telecom or Cable industry experience strong desired
  • 4+ years of work-related experience in statistical analysis and modeling.
  • Minimal to no travel.

The Allant Group - 20 months ago - save job - copy to clipboard
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