The purpose of this position is to assist the Franchise Development team with all analytical support including reviewing and analyzing competitive data and building financial models to forecast revenue potential.
SPECIFIC DUTIES AND RESPONSIBILITIES
Competitive evaluation:
' Understand the competitive landscape and opportunity space for the launch of new Mattel IP
' Identify appropriate competitive set for each launching franchise
' Identify key parameters to evaluate (i.e. ratings, ...
Mattel - 17 months ago
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