POSITION PURPOSE -
Leverage primary and secondary research,customer feedback,and internet best prectices,develop creative ideas, features, and functions to best serve our customers online. Continuously research and define online customer experience best practices and translate and implement the research into practices specific to Home Depot eBusiness, to improve customer success Manage and execute marketing/media projects and strategies, as well as, each phase of the online marketing/media process. Develop rapport and relationships with third party vendors and contractors. Implement a process that is conducive for creating and maintaining up-to-date trends in interactive marketing/media and develop Point of View documents/presentations on new trends or special opportunities.
MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES -
Utilize Web analysis tools, customer feedback, and primary/secondary research to develop an integrated view of the customer, key trends, and a view of how best we can serve customers online. Strategic ability to envision new features and functions that meet business needs in a way that is both feasible and practical. Stay aware of online customer experience best practices and translate into insights specific to Home Depot eBusiness. Investigate specific areas of the customer experience and develop fact-based recommendations on how to improve our online experience and/or better align results with business objectives. Manage and execute marketing and media strategy, including but not limited to, e-mail marketing, search engine marketing, special promotions, and affiliate marketing, in order to maximize business and marketing objectives. Act as daily project manager for assigned marketing/media projects and each phase of the online marketing/media process: strategy, planning, launch, optimization, and measurement/analysis. Manage relationships with third-party vendors and contractors including vendor solicitations. Stay up-to-date and advise of the latest trends in interactive marketing/media and develop
NATURE AND SCOPE -
Reports to Senior Manager.
This position has no direct reports.
ENVIRONMENTAL JOB REQUIREMENTS -
Overnight travel less than 10%
MINIMUM QUALIFICATIONS -
EDUCATION REQUIRED -
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
YEARS OF RELEVANT WORK EXPERIENCE - 03
PHYSICAL JOB REQUIREMENTS -
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
ADDITIONAL QUALIFICATIONS -
PREFERRED QUALIFICATIONS -
Bachelor's degree preferred.
KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES -
Familiar with the Internet, web marketing, and online user experience concepts, practices, business models, and programs.
Home Depot - 19 months ago
The Home Depot is the global leader in home improvement and fourth largest retailer in the world. Providing superior customer service and...