Senior Associate, Portfolio Management (Multicultural Media Planner)
IPG Media Brands - New York, NY

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We are looking for a passionate Multiculturalist to join our growing team. We want an innovative and creative thinker to drive new ideas, to implement in existing or new media platforms/properties whose impact we can measure. The Media Planner will play a key role in developing Multicultural media campaigns. They will need to execute on strategy and partner closely with our general market, account and creative agency partners. The Media Planner will need to stay on top of media tools, research and marketplace trends. He/she will work on day-to-day stewardship of media activity and budgets of assigned campaigns. They will also be required to use any/all research tools to develop informative and insightful target and maintain competitive presentations. Lastly, they must possess excellent negotiations skills and great relationships with the media community.

Responsibilities:
  • Develop Hispanic and AA media plans including media strategies and tactics
  • Work with the client to understand their business objectives and advertising strategy
  • Analyze consumer insights information from Simmons, Scarborough, MRI, Mintel and other sources.
  • Execute and prepare in-depth competitive analysis
  • Make decisions on the best form of media for specific clients and campaigns
  • Research and analyze data to translate ideas into a quantifiable task
  • Provide consumer insights information to clients
  • Identify target audiences and analyze their characteristics, behavior and media habits
  • Present media plans, proposals, competitive analysis and budgets to clients
  • Recommend the most appropriate types of media to use, as well as the most effective timing and location
  • Interaction with multicultural team members, strategic planning groups and media buyers
  • Make and maintain contact with media reps for Hispanic vehicles
  • Maintain detailed records for budgets, plan changes and other media elements

Qualifications:

Skills:
  • Strong Multicultural knowledge of marketplace and experience with targeted campaigns
  • Strong written, oral and interpersonal skills
  • Ability to multi-task, work well under pressure and pay attention to detail
  • Team player, with strong work ethic
  • Proven knowledge of online planning and research tools and resources
  • Digitally-savvy
  • Knowledge of all media disciplines
Qualifications :
  • Bachelors degree
  • Bilingual a plus (English/Spanish)
  • Minimum of 3 years in planning and/or buying for the U.S. Hispanic and AA market
  • Ability to establish and meet priorities, schedules and objectives for projects working independently with minimal oversight
  • Solid hands-on technical knowledge of syndicated media planning resources (i.e. Simmons, Scarbourough, MRI, *Nielsen, Arbitron, CMR/TNS Stradegy)
Computer Skills:
  • Proficient in MS Office including Excel, Word, PowerPoint
  • Must be highly proficient with traditional media syndicated research and tools
It is the Policy of Mediabrands, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local