Senior Brand Manager
MeadWestvaco - Richmond, VA

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Position Title Senior Brand Manager

Requisition Number

Business Unit Description
MWV is a global leader in packaging and packaging solutions. Our fresh insights, innovative products, global manufacturing, and unparalleled service make us the partner of choice for many of the world’s most admired brands in the healthcare, beauty and personal care, food, beverage, home and garden, and tobacco industries. Our end-market expertise is also the foundation for success in our other businesses – Specialty Chemicals and the Community Development and Land Management Group.

We touch people’s lives every day, everywhere. We help people keep track of their medications ( Dosepak ®, and Shellpak ® packaging), take care of their homes and gardens ( Mixor ® Trigger Sprayers) and their communities ( Evotherm ® asphalt). We develop products and solutions that not only grow our customers’ brands, but also improve our – and their – customers’ quality of life.

With about 15,000 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. But no matter where we’re doing business, we do things the right way – with a focus on integrity, sustainability, and positively contributing to the communities in which our employees live and work.

MWV is an Equal Opportunity Employer.

Posting Description
The Brand Engagement team at MWV provides critical strategic direction and thought leadership across all Strategic Business Units (SBUs) to drive brand value for our highest value customers through packaging. MWV is expanding its Brand Engagement team with the addition of a creative, consumer-focused brand strategist with a strong background in brand development, marketing, advertising and/or design. HOW YOU WILL IMPACT MWV
Brand Engagement Senior Managers are aligned with one or more SBUs as key strategic business partners and will work closely with those SBUs to align brand, consumer, and business needs through creative strategy resulting in innovative, relevant and executable package solutions that deliver on key account goals.

Additional responsibilities include, but are not limited to:
Lead the strategic creative vision, development and execution of multiple projects, including final customer presentations Convert brand, consumer and market insight into clear, focused strategic direction to influence both tactical and strategic business decisions and guide the package innovation process Develop and deliver packaging brand strategies to sell-in and position packaging solutions and package platforms in a way that resonates with key customer stakeholders and delivers on business objectives Engage with our highest value customers in a business development context, showcasing our differentiated capabilities through compelling value proposition development that positions MWV as a strategic partner Represent Brand Engagement internally as well as externally; including strategic functional leadership for one or more SBUs WHAT YOU NEED TO SUCCEED
Successful candidates will be dynamic, creative and self-directed critical thinkers. This position requires high levels of flexibility, multi-tasking and business acumen.
Bachelor’s degree in Business, Marketing, Design or related field is required; Advanced degree is a plus, but not required Minimum of 7-10 years marketing experience, with a particular focus on consumer brands within an agency or consumer products company Exceptional communication, interpersonal and team-oriented skills Ability to work effectively with people from various functional areas with diverse perspectives, backgrounds and approaches; adaptable across a variety of organizational cultures and business situations Propensity to act with a sense of urgency, take ownership of work and accept full accountability for commercial results Strong management and implementation experience interfacing with a team of designers Experience with consumer research methods and analyzing resulting data Ability and willingness to guide the professional development of junior Brand Engagement team members Consumer packaging experience is a plus, but not required This position will require approximately 20–30% travel

United States of America



Req Type

Job Type
Full Time

MeadWestvaco - 2 years ago - save job
About this company
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MWV is a global leader in packaging and packaging solutions. Our fresh insights, innovative products, global manufacturing, and unparalleled...