The Analyst, Digital analytics provides analytic support for all digital (web/interactive, mobile, and email) marketing initiatives. The position is focused on understanding the value of the digital customer, providing analytics of our digital customers that integrates with other customer information from other sources, and measuring and delivering actionable insights about our digital customers and the effectiveness of our Digital marketing initiatives.
Job
Responsibilities
Partner with the digital team to drive out analytics that improve on the value, efficacy, and effectiveness of SUPERVALU’s digital properties, campaigns, initiatives, and investments.
Collaborate with the digital team to identify and develop clear business and measurement objectives.
Identify and articulate the value of the digital / interactive customer, and compare / contrast digital / interactive customers with non-digital customers, looking for insights and recommendations to drive more value to SUPERVALU.
Design, and oversee and/or perform analysis of digital and interactive marketing initiatives, customers, consumers, and campaigns; interpret results and develop recommendations for internal and external stakeholders. This includes analysis of our Weband mobile applications, evaluation of impact on external sites, the value of the digital customer.
Identify metrics (e.g. customers, clicks, email addresses, reach, sales, contribution, customer satisfaction, customer engagement, etc.) to measure and track digital properties, campaigns, initiatives, and investments.
Create scorecards or dashboards that track these metrics. Provide analysis and recommendations on the metrics and changes to the digital teams efforts that may improve the metrics.
Be the analytics point-of-contact for digital engagements with syndicated data partners such as Nielsen, IRI, etc. for studies and research.
Job Requirements
Bachelor’s Degree in Business (Marketing, Finance, Analysis), Statistics, Mathematics, Operations Research, Engineering, Economics, Sciences, or other quantitative fields, or similar experience.
Experience in Digital Analytics (Website, Online Advertising and/or Search Marketing).3+years related experience required.
Knowledge and point-of-view on assessing, understanding and driving the value of digital, interactive, and email customer and customer experiences.
Experience and understanding of program and customer measurement and return. Experience with testing and measurement scenarios.
Programming experience, especially with data extraction/mining tools (e.g. SAS – PC/Unix/Enterprise Guide and SQL – especially Teradata SQL) and large relational databases.
Excellent verbal and written communication skills, ability to prepare clear and concise documents and presentations. Strong interpersonal and multi-tasking skills.
Excellent PC and related spreadsheet application skills.
Prior experience desired but not required in retail, grocery, direct marketing / CRM, modeling/targeting, customer analytics, merchandising analytics, segmentation.
Prior experience desired but not required working with global partners / off-shore resources
Why Work for Supervalu?
As the third-largest grocery retailer in the nation, we know that bright, motivated people are the reason for our success. Because of our associates, we’ve been providing the best service to our customers for more than 135 years.
We encourage FRESH thinking, offer an environment of inclusion and support, and set no boundaries on your achievement!
