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Optimization Managers are responsible for driving substantial and measureable lift in the online businesses of the world’s top companies. Managers gather and summarize a client’s unique business and customer goals, craft an Optimization Roadmap designed to drive positive ROI within 6 weeks, and manage a team of staff consultants, developers and designers in order to execute on the Optimization Roadmap. Must be comfortable building, defending and driving a business case in front of C-level executives on the marketing, technical and design sides of a client’s business.
Optimization Manager is a senior marketing role also requiring an advanced technical skill-set. This position includes all of the following aspects:
Manage customer expectations appropriately and keep projects on schedule and within scope. Must be able to manage a team to a set number of hours.
Mentor Staff Consultants to develop their marketing, creative and technical skills. Must provide constructive criticism around wireframing, creative production, test setup, and customer communication skills.
Gain an in-depth knowledge of a client’s website architecture, online business model, and customer goals in order to craft a 6 month Optimization Strategy designed to drive positive ROI within 6 weeks.
Must be comfortable generating and prioritizing test ideas so that tests are always running on a client’s site.
Lead day-long, face-to-face, brainstorming session with C-level executives on the marketing, technical and design sides of a client’s business. Must be able to stimulate brainstorming, build consensus, and set realistic expectations while generating excitement.
Quickly notice what needs to be changed with a customer’s online business in order to drive positive ROI. Recommend testing ideas based on business/customer goals, analytics and best practices. Ready to change the course of the Optimization Roadmap at any moment based on additional data or internal client constraints.
Analyze large and detailed, yet incomplete, data sets in order to make recommendations around follow-up tests.
Analyze data from automated behavioral targeting engine in order to make recommendations around how to improve the algorithmic modeling.
Build Optimization Plans using A/B testing, multivariate testing, segment-based targeting, behavioral targeting, SEM, display ad serving, and hosted pages/flows leveraging customer’s APIs.
Build detailed wireframes and manage their creative production in order to accomplish testing goals while adhering to customer’s style guides. Manage a team ensuring creative is turned into test where all appropriate metrics are tracked properly.
Manage multiple projects, with multiple remote teams, at one time.
Interact frequently with clients via phone, email, and in-person.
Manage production of, and proofread, technical page-tagging strategies.
Create and present results, learnings and recommendations from tests.
Provide regular status updates and quickly escalate potential issues to Senior Director.
Work with Senior Director and Account Executives to ensure client renewals.
Experience presenting in front of large groups. Must be very comfortable in a client-facing role.
4+ years experience in online marketing, user experience, and/or user interface design.
4+ years creating wireframes and managing design comp creation.
2+ years crafting online marketing strategies across multiple industry verticals (retails, financial services, media, travel, lead generation, etc.).
You must have a passion for the web, online marketing and creating good user experiences.
Experience running A/B, multivariate and behavioral targeting tests.
Solid understanding of online marketing and web analytics.
Solid understanding of client and server-side programming languages, database management and APIs.
Embrace data and quantitative results – not afraid of basic statistics. You must love data.
Must be self-motivated, responsive, and dedicated to customer success.
Possess an innovative, problem-solving, and solutions-oriented mindset.
Exceptional organizational, presentation, and communication skills – both verbal and written.
Demonstrated ability to learn quickly, be a team player, and manage change effectively.
Extensive knowledge of Microsoft Office.
Bachelor’s degree required.
SPECIAL CONSIDERATION GIVEN FOR:
Previous experience working with the Omniture Suite of products (SiteCatalyst, Test&Target, etc.).
Experience with observational customer research (listening labs, usability, eye tracking, etc.).
Experience with Photoshop, PHP and/or ROR.
Adobe has been a pioneer and innovator throughout its history and is recognized as one of the Top 100 Best Global Brands according to Interbrand. Adobe’s dynamic working environment is also well known – including 13 years on
FORTUNE Magazine’s "100 Best Companies to Work For"
, and other, similar accolades. Recognizing that employees are at the core of our success, Adobe recruits and retains highly qualified and motivated individuals, creates an environment where they can innovate and achieve their best, and rewards them for their performance by giving them an opportunity to share in the company’s success.
Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace.
About Adobe United States
Adobe has nearly 5,500 employees in the U.S. and is headquartered in San Jose, California, with other office locations nationwide.
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