Sr. Consumer Insights Analyst
SquareTrade - San Francisco, CA

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SquareTrade is the top-rated protection plan trusted by millions of happy customers and offered by top retailers including Amazon, Costco and Tesco. We have more than 160,000 fans on Facebook, consistently win industry awards and have received tens of thousands of 5-star reviews. SquareTrade is profitable, growing 100% year on year, and attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital. Headquartered in San Francisco and London, SquareTrade is privately held. Learn more at

About the team:
The most successful companies deeply understand their customers’ needs.
Here at SquareTrade, the Voice of the Consumer (VOC) Research Team uses focus groups, surveys, interviews, experiments, and secondary research to help our company better understand the needs of our customers.
We work with the CEO, COO, and CMO, as well as directors and managers in every part of the business. Whenever someone needs to make a strategic decision, they come to our group for consumer insights.
Our team provides answers but we also like to ask questions. We’re curious about the world around us. We form hypotheses to explain consumer behavior and then we test those hypotheses. Instead of boiling the ocean with academic research, our team creates laser-focused research that will help the business succeed. We’re entrepreneurial, driven, hard-working, and passionate about making an impact.

About the role:
The VOC team is seeking a talented and inquisitive analyst. This individual will work on strategic research projects to help SquareTrade understand its customers.
Some of our research projects last for a few days while others last for a few months. Examples of research questions include:

Who buys our products and why do they buy?

What sets us apart from our competitors? How can we continue to differentiate?

What should our products look like? What features are most highly valued?

How should we talk about the products we offer?

How often do people break their iPhones?

How do we measure the impact of marketing?

We answer these complex questions using surveys, focus groups, interviews, experiments, and other forms of research. Our research is used internally by SquareTrade executives and it is also sometimes shared with our retail partners (like or the media (like CNN, NBC, Wash Post, etc).

What’s great about this role?

You’ll work on interesting research that is critical to the business.

You’ll have lots of variety in a fast-paced, entrepreneurial environment.

You’ll learn a ton about research and how to run a business.

The skills you’ll develop will be valued in any role in any company.

You won’t be “taking orders”… you’ll be encouraged to bring your own ideas to the table.

What would the ideal candidate look like?

Passionate about asking questions, understanding strategy, and doing research.

Driven to make an impact on the business.

Intellectually curious and detail-oriented.

Hard-working and part of the team.

Dedicated to improving the quality of their work.

Goes above and beyond, brings passion to their work.

Strong communicator.


Minimum Qualifications:
2-3 years of experience with business research, market research, and/or management consulting.

Experience designing surveys or research projects.

Bachelor’s degree in business, engineering, psychology, econ, sociology, market research, statistics, or any other analytical/research-driven degree. GPA of 3.0 or higher.

Advanced user of Excel + PowerPoint

Desired Qualifications:
Experience using SPSS, SQL, SAS, or R.

Experience leading focus groups or conducting interviews.

Management consulting experience or experience at a research consulting firm (such as Nielsen, ComScore, Mercer, Towers Perrin, Gallup, CEB, etc)

Experience doing business research or data analysis at a Fortune 500 company (Apple, Google, Coca-Cola, IBM, Target, Yahoo, Walmart, Nordstrom, etc)

Experience with market research, customer research, insurance claims research, net promoter score, or competitive intelligence.

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