Senior Digital Analyst
RAPP - El Segundo, CA

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The Senior Digital Analyst helps to inform marketing strategies and develop actionable insights through quantitative analysis, the use of research tools, statistical methods, and innovative thinking while participate in cross-functional teams. He/she contributes to the delivery of smart marketing and creative strategy through knowledge of data, research, and customer insight.

YOUR RESPONSIBILITIES

Production of campaign reports and analysis, specifically direct marketing such as online display, email, site analytics, search, and social media.

Develop observations and insights around campaign results for optimization of media campaigns or other direct marketing campaigns

Presentation of insights and associated recommendations to internal and external clients

Development of strategic M&A plans: explicitly defining what is to be learned, what will be measured, how it will be measured, frequency of measurement

Strategic test design using single variable, complete or fractional factorial matrix

Develop ROI pro forma business case projections to set expectations for campaign performance

Ad hoc analysis and data mining assignments dealing with large datasets (Access, SAS, Excel)

Consolidation of reports across similar campaigns

Identification of opportunities to automate any/all analysis and identify processes for efficiencies

Develop innovations or work in a team to create innovations in reporting, BI, and Analysis for “packaging” and “codifying” analytical RAPP products

Required Skills

REQUIRED SKILLS

EXPERIENCE

2-5 years experience working with data and utilizing quantitative techniques to solve marketing or business problems, such as campaign analysis, program optimization, customer segmentation, and predictive modeling.

Strong knowledge of Omniture, Google Analytics, and other digital analytics tools.

Expert knowledge of marketing mathematical tools and methods, direct marketing test and learn plans, ROI and Pro Forma development

Strong knowledge of direct marketing metrics especially emerging media metrics and technology behind them

Strong knowledge of digital analytics and site analytics and the technology that goes with the use and implementation of site analytics tools

Working knowledge of databases and structure

Working knowledge of statistical methods and tools

Knowledge of direct marketing principles and best in class methodologies

Some knowledge of database marketing principles

Strong analytical/ mathematical skill

Strong communication and presentation skills

MS Excel expertise – logical functions, lookups, pivot tables, external source data, dynamic charts and tables, editing and writing macros, VBA.

Must be expert in MS office

Working capabilities in SQL, SAS and/or Access a plus

EDUCATION

Bachelor’s degree in Math, Finance, Marketing, Social Science or other related field of study required; Master’s degree (in Statistics, Social Science Research, Economics, or Quantitative Marketing) preferred

POSITON REQUIREMENTS

Corporate office environment and may include travel

Required Experience

RAPP - 21 months ago - save job - block
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