Senior Director, Digital Merchandising
LeapFrog Enterprises - Emeryville, CA

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Company Overview

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog’s award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog’s proprietary online destination for parents and extended family, provides personalized feedback on a child’s learning progress and offers product recommendations to enhance each child’s learning experience. Through the power of play, LeapFrog’s products and curriculum help children of all ages prepare for school and life success. LeapFrog’s products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at .

Position Overview

LeapFrog’s Senior Director of Digital Merchandising will lead a team of merchandisers to drive the product strategy, assortment and presentation for LeapFrog’s direct-to-consumer business, including both hard goods and digital content sales.

The Senior Director of Digital Merchandising will develop a deep LeapFrog product and consumer expertise and guide the merchandising team to create a world-class commerce and service experience for LeapFrog consumers (parents) that maximizes conversion, sales and profitability for LeapFrog’s e-commerce business.

Duties & Responsibilities

Product merchandising – Own product merchandising across the site, including the home page, landing pages, and product catalog

Marketing – Select products to highlight in marketing campaigns & initiatives; collaborate with ecommerce Marketing and Product teams to plan promotional calendar

Personalization – Champion personalization throughout the site experience, defining and driving the execution of personalized product recommendations and promotions that increase conversion and extend customer life-cycle

Product storytelling – Collaborate with brand marketing, product marketing and creative services teams to communicate the benefits and differences of LeapFrog products

Navigation - Identify and drive opportunities to optimize navigation and usability to maximize conversion

Product selection – Work with product marketing team to identify exclusive product opportunities

Inventory & fulfillment – Collaborate with operations team to plan inventory needs, optimize product availability, and ensure timely delivery to LeapFrog consumers

Analysis – Leverage sales data, web data (Google Analytics) and A/B testing to understand consumer shopping behavior and optimize sales

Forecasting – Collaborate with finance to create revenue forecasts by product

Education & Experience

At least 8 years of consumer product merchandising experience, including 4+ years of e-commerce merchandising

Demonstrated ability to lead, manage, develop, grow and inspire teams

Analytical and data-oriented, with a talent for using data to drive decision-making

Experience with ATG and Endeca a plus

A passion for understanding consumers and delivering exceptional consumer experiences

Strong organizational and planning skills

Ability to communicate clearly both verbally and in writing

MBA preferred, BA/BS required

LeapFrog Enterprises - 20 months ago - save job - block
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About this company
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LeapFrog is a leading designer, developer and marketer of innovative, technology-based educational products and related proprietary content....