We are expanding our product marketing team and seeking a strategic, results-oriented, experienced Senior Director Product Marketing to start working as soon as possible in our office in San Francisco, CA. In this position, you will define and execute outbound product marketing strategy for Zendesk and report directly to the Vice President of Product Marketing. We are seeking candidates who have customer service or customer support industry experience and related domain knowledge.
The key areas of responsibility include positioning, messaging, competitive analysis, sales enablement, and management of product launches.
Define positioning, messaging, buyer personas and value propositions for the company’s solutions and industry scenarios.
Own go-to-market launch planning to ensure successful, integrated launches for new features and partner integrations. Conduct competitive analysis and define key use cases for new product feature releases.
Work with product management, online marketing, sales and support, business development, PR and other cross-functional teams to maximize market awareness, market leadership and customer satisfaction.
Lead and develop product marketing initiatives including content creation for outbound marketing campaigns, website content, product videos, webinars, customer case studies, and more.
Enable customer advocate team with competitive sales guides, presentations, training, product demos, etc.
Support any media outreach, analyst briefings and social marketing initiatives.
Bachelors degree required, MBA or other graduate degree a plus.
10+ years experience with marketing and/or product management in B2B or B2C market.
Established track record in spearheading successful integrated product launches with measurable results.
Prior industry experience or background in customer service or support.
Experience enabling a sales and support team to win.
Strong analytical skills and passion for analyzing products, competitors, and market dynamics.
Proactive style with discipline for setting priorities, driving decisions, and getting closure on recommendations and issues.
Metrics-oriented and customer-oriented mindset.
Knowledge and experience in customer buying behavior for software-as-a-service (SaaS) is a strong plus
Excellent and creative written and oral communication skills.
Proven ability to manage multiple projects in a fast paced environment.
Bonus: Prior industry experience or background in customer service or support
Interest in diving into the functionality of the product to really understand how to better promote features, use cases, and value propositions to customers.
Customer-focused and excited to talk to our customers to better understand their motivations.
Creative writing abilities and interest in working with a fun brand.
An ethos of “getting things done.”
Zendesk is the leading provider of proven, cloud-based help desk software. For growing organizations, Zendesk is the fastest way to enable great customer service. More than 30,000 Zendesk customers, including Adobe, Sony, OpenTable and Groupon, trust Zendesk with their most valuable assets: their customers, partners, and employees. Founded in 2007, Zendesk is funded by Charles River Ventures, Benchmark Capital and Matrix Partners. Learn more at www.zendesk.com.
Individuals seeking employment at Zendesk are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.