Kraft Foods is seeking a Sr. Director Communications planning for its global Snacks & Confections business. The position can be located in either East Hanover, NJ or Zurich, Switzerland.
Communications Planning at Kraft is quite different to Communications Planning in, say, a big Media Agency. For a start, there is no big process flow diagrams that you traditionally see wheeled out at pitches. The 'process' here is far more iterative - the ideal candidate will work hand-in-hand with business teams, agency creatives, planners, etc. to make world-class work happen, whatever it takes. This candidate will be involved from idea inception, right through to final implementation - and beyond. Specifically, this role is to support the Business Teams in understanding how Kraft takes what the company does and connect it with people.
The candidate will need to be able to bring communications planning alive for the company and show Kraft how media can be used creatively to give ideas an extra dimension. This candidate will need to challenge and inspire the creative teams day in and day out, and encourage them to think differently about how channels can work to enhance what they are producing.
This is a horizontal role. By that, the candidate will work across all pieces of business. Part strategy, part creative, and part media, this is a high profile and vital role which sits at the very heart of what we are striving to achieve as a company. Key responsiblitieis include:
Work with our business teams to strategically align all of our communication programs against to the consumer, using insight from consumer engagement planning tools
Build the capabilities of the organization, establish best practices, processes and tools that can be used anywhere in the world in any way.
Define KPIs /measurements/analytics for communication programs by working with our CIS Analytics' team.
Qualifications
Ultimately, we need someone that gets how communications planning and media works. We expect the right person to have around ten to fifteen years of professional experience. The key is international experience. The person in this role has to have experience in various markets around the globe (not just the US.). The person should definitely have deep knowledge in digital and traditional media. Agency or service-oriented roles in a CPG company is necessary. Lastly, the person we hire will have to be a 'self-starter.'
Job
:
Marketing Management
Primary Location
:
NA-US-NJ-East Hanover
Kraft - 13 months ago
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