MARKETING AND ADVERTISING
About This Position
Dignity Health, the nation's fifth largest healthcare system, is currently looking for a Senior Director of Marketing to join their corporate team. The Senior Director of Marketing, Greater Sacramento-San Joaquin (GSSJ) Service Area is responsible for the development and oversight of the integrated marketing activities for the GSSJ Service Area. This position is responsible for developing and implementing aligned and integrated strategic marketing plans to support the nine Dignity Health facilities and affiliated entities in the service area as well as the Dignity Health Medical Foundation entities in Sacramento, Woodland, Grass Valley and Stockton. In addition, the incumbent works collaboratively with aligned and affiliated physician entities to develop integrated marketing plans that support the development and promotion of an integrated delivery system. The incumbent oversees a marketing staff located within the GSSJ Service Area.
This position has responsibility for all aspects of management, including budgeting, department operations, implementation of plans, establishing and facilitating adoption of standards of practice, employing best practice marketing tactics, setting performance metrics and monitoring and modifying strategies to achieve positive return on investment. This position is expected to serve as a guiding force behind aligning marketing functions into an organizational structure that can adapt to new/emerging marketing techniques as well as the changing landscape of healthcare.
It is expected that the employee will demonstrate behavior consistent with the Dignity Health core values of Dignity, Excellence, Collaboration, Justice and Stewardship. The employee shall also support the overall strategic plans and annual goals developed by Dignity Health and the GSSJ Service Area.
While this position does not involve direct oversight over the Communications function, the incumbent works collaboratively with the GSSJ Service Area Director of Communications and the Dignity Health corporate marketing teams in areas that involve overlap of marketing and communications activity, e.g., branding, web strategy, proactive media relations, etc.
QUALIFICATIONS, EDUCATION and/or EXPERIENCE:
The incumbent must have at least 5+ years of healthcare marketing experience, and at least two years of management experience. The individual must demonstrate strong planning, communication and analytic capability and a clear understanding of the current trends in the health care industry, with an emphasis on the implications of these trends on health care marketing. This is especially important as it relates to ACA, clinical integration, and other transformative trends in health care. The individual must have a strong grounding in consumer-based marketing and be able to demonstrate the application of progressive, integrated, inbound and outbound marketing strategies.
This position requires a bachelor’s degree in Marketing or a related field. A master’s degree is preferred.
Completion of annual safety training. Completes and maintains required unit specific training.
About Dignity Health
Dignity Health, headquartered
in San Francisco, Calif., provides integrated, patient and family
centered care. It is the fifth largest health system in the country with
10,000 physicians and 55,000 employees across Arizona, California, and
Nevada. Through its network of more than 150 ancillary care sites and 40
acute care hospitals, Dignity Health is committed to delivering
compassionate, high-quality, affordable health care services with
special attention to the poor and underserved. In 2011, Dignity Health
provided $1.4 billion in charity care, community benefit and
unreimbursed patient care. For more information, please visit our
website at www.dignityhealth.org. Dignity Health is also on Facebook and
California-Greater Sacramento Service Area-Rancho Cordova-Mercy Healthcare Sacramento
Mercy Healthcare Sacramento
3400 Data Drive
Hours Per Pay Period
Number of Openings
Area of Interest
Marketing / Communications / PR
Dignity Health - 15 months ago
With a growing network of hospitals throughout Arizona, California and Nevada, Dignity Health offers a spectacular array of career...