Senior Email Marketing Analyst
Bluestem Brands, Inc. - Eden Prairie, MN

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Position Summary:
The Senior Email Marketing Analyst is responsible for execution, analysis and tracking of email marketing campaigns. This position works with the Email Marketing Manager to set creative direction and strategy for in-house creative team for email messaging.

Key Accountabilities: Email

Planning

Assist in generating data and analysis to drive business forecasting

Assist in compiling post-campaign and post-test intelligence to inform future initiatives

Campaign Execution

Setup of email content, including html and text versions

Routing test emails and providing feedback to creative team

Working with creative team to address any formatting issues and ensuring message achieves the objective

Final assembly and deployment of email campaigns.

Reporting

Utilize campaign and analytics data to create weekly email performance reports

Perform deeper dive analysis into email behavior

Campaign Management

Support of internal partners, including briefs, campaign setup and analysis

Updating planning calendar with campaign details

Origination of email creative briefs

Project Management

Creation of documents for projects involving email

Setup and execution of email programs in support of company initiatives

Required Skills

4-year degree

Previous experience utilizing Email Service Provider tool (ExactTarget, Responsys, Epsilon, etc.)

Comfortable in a deadline-driven environment with rapidly changing priorities and a high volume of projects

A team player with strong initiative, work ethic, ability to work independently and entrepreneurial spirit

Excellent organizational skills

Strong attention to detail

Strong analytical skills

Online direct marketing experience a plus but not necessary

Internet savvy

Creative, energetic, passionate and flexible

Required Experience

Bluestem Brands, Inc. - 2 years ago - save job
About this company
Bluestem Brands is proud to be named to Star Tribune's Top Workplaces 2013. Bluestem Brands, Inc., headquartered in suburban Minneapolis,...