The Senior Email Marketing Analyst is responsible for execution, analysis and tracking of email marketing campaigns. This position works with the Email Marketing Manager to set creative direction and strategy for in-house creative team for email messaging.
Key Accountabilities: Email
Assist in generating data and analysis to drive business forecasting
Assist in compiling post-campaign and post-test intelligence to inform future initiatives
Setup of email content, including html and text versions
Routing test emails and providing feedback to creative team
Working with creative team to address any formatting issues and ensuring message achieves the objective
Final assembly and deployment of email campaigns.
Utilize campaign and analytics data to create weekly email performance reports
Perform deeper dive analysis into email behavior
Support of internal partners, including briefs, campaign setup and analysis
Updating planning calendar with campaign details
Origination of email creative briefs
Creation of documents for projects involving email
Setup and execution of email programs in support of company initiatives
Previous experience utilizing Email Service Provider tool (ExactTarget, Responsys, Epsilon, etc.)
Comfortable in a deadline-driven environment with rapidly changing priorities and a high volume of projects
A team player with strong initiative, work ethic, ability to work independently and entrepreneurial spirit
Excellent organizational skills
Strong attention to detail
Strong analytical skills
Online direct marketing experience a plus but not necessary
Creative, energetic, passionate and flexible
Bluestem Brands, Inc. - 2 years ago
Bluestem Brands is proud to be named to Star Tribune's Top Workplaces 2013.
Bluestem Brands, Inc., headquartered in suburban Minneapolis,...