Senior Executive Director of Entertainment & Special Events
Seneca Gaming Corporation - Niagara Falls, NY

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The Senior Executive of the Entertainment Department, is responsible for developing/implementing/analyzing the diverse levels of the SGC entertainment program. This individual is responsible for identifying and implementing entertainment to drive energy throughout each property that is consistent with the Seneca brand and the unique positioning of each property. From headline entertainment to creating vibrant bar concepts to unique entertainment productions of all sizes, to the creation/oversight of all SGC Special Events, this position is focused on using entertainment to increase visitation of existing customers and to broaden the demographics of existing customer base in order to generate incremental revenue. This person will play a key role in the preparation and delivery of the Entertainment and Special Event portions of the corporate strategic marketing plan. The position shall be responsible for creation, expansion, presentation of all Entertainment concepts and for monitoring the profitability of each sector of the department. The role requires someone with a proven record of strategic planning for events and attractions for all Seneca customer segments including the 18-25 age group. Candidate must have robust prior experience in collegiate marketing, sponsorship marketing and developing unique entertainment and events that will generate incremental revenue. Equally important is the presentation of entertainment themes for the post-college graduate market. The expected outcome is to increase net revenues by way of increased trips by high value gamers and retail cash business, ticketing revenue, and incremental non-gaming revenue such as food and beverage and hotel cash revenue. All duties are to be performed within the guidelines of the Seneca Gaming Corporation’s policies and procedures, Internal Control Standards and objectives.

Position Requirements


  • Must be 18 years of age or older upon employment.
  • Bachelor’s degree required.
  • Minimum fifteen (15) years’ experience in booking entertainment and/or presenting events and negotiating entertainment contracts, including large scale arenas accommodating up to 15,000 people, with at least seven (7) years in an Executive Director or above role.
  • Must include at least seven (7) years managing and directing casino entertainment productions or as a consultant to casino hotels entertainment operations.
  • Must include successful development, implementation and promotion of strategic plans targeting:
    • local markets;
    • international clientele (i.e. Canadian/Asian/Italian);
    • various demographic segments, i.e. 18-25 year olds - including college/university promotions;
    • gaming clientele and non-gaming clientele.
  • Must include experience with branding, programming various venues, production, negotiating contracts, auditioning various entertainment acts, oversight and directing casino special events, programming digital video and content, and talent scouting required.
  • Must have prior experience in working with agents/consultants to develop shows and events customized for Seneca Gaming.
  • Proven experience with successful special events for the gaming industry. This role will lead the special event process at all SGC locations, working with property teams, developing new and exciting concepts and delivering on the production of such events.
  • Established, senior-level contacts within the corporate, advertising, media/publishing fields.
  • Proven experience with driving strategic decisions and innovation within a bottom line-focused culture.
  • A creative thinker, technically and financially astute, and strong sales strategist.
  • Previous success with development and execution of strategic business plans.
  • Demonstrated capability being self-directed and motivated; innovative; customer/market-driven.

  • Language Skills and Reasoning Ability:

  • Must possess excellent leadership skills.
  • Must possess excellent communication and reasoning skills.
  • Ability to write routine correspondence and to speak effectively to the public, employees and customers.
  • Must have the ability to deal effectively and interact well with the public, other employees, other managers, customers and performers.
  • Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner.

  • Physical Requirements and Work Environment:
    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderately loud. When on the casino floor, the noise levels increase to loud. Must be able to work in an environment where smoking is permitted.

  • Must be able to stand, walk and move through all areas of the casino/hotel.
  • Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees and members of the business community in all situations.

  • Seneca Gaming Corporation - 11 months ago - save job
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