Rent.com, the most heavily trafficked apartment listing site in the US, is seeking an outstanding Senior Internet Marketing Manager (SEO). We are located in Santa Monica, CA.
SUMMARY OF POSITION
We are looking for a highly seasoned SEO professional who is results driven and has technical knowledge to provide a complex SEO strategy for Rent.com (an eBay company). Superb communication skills and detailed deliverables are a must to drive SEO success and work well within our company. The Senior Internet Marketing Manager (SEO) will drive, jointly create and oversee Rent.com’s search engine optimization strategy to maximize traffic and profitability across our website. Our ideal candidate also possesses a strong understanding of social media, and understands how to integrate natural search into broader media strategies to deliver against our overall business goals. Dynamic communication skills are a must – this person will work with the management team to further grow and enhance our SEO performance.
Develop SEO strategies and oversee their execution to ensure that traffic and ROI goals are met and exceeded
Develop keyword research strategies, set KPI benchmarking, and manage reporting for site’s organic search optimization efforts.
Define SEO requirements in a product management capacity by recommending site enhancements that maximize ROI and increase rank of natural search results.
Generate top-tier recommendations for optimizing site architecture, optimizing URL structures and patterns for maximized indexing and keyword relevancy
Conduct analysis to identify further optimization opportunities for Rent.com on a monthly basis
Develop strategies that leverage web 2.0, social networking, user generated content and PR efforts to drive qualified traffic.
Manage deliverables, reporting, strategy implementation and all direct communications with internal IT department, analysts, marketing staff and the executive team.
Follow up on status of SEO recommendations, provide implementation reviews/feedback.
Set up a process to continuously educate teams on SEO best practices and emerging optimization techniques.
Minimum 7-10 years experience
BA/BS required. MBA a strong plus.
Strong Excel skills including formulas, filtering, pivot tables, and trending charts development. Macros and introductory visual basic skills preferred.
Leadership skills and experience managing resources
Proficiency in paid and free SEO tools
Excellent analytical skills to analyze large quantities of landing pages and keyword performance across marketing channels
Hands on experience with web analytics tools & search engine referral tracking/benchmarking
Experience working across multiple data sources
A self starter with an ability to work in a fast paced, dynamic environment Project management skills Strong attention to detail Excellent written and verbal communication skills Ability to work with cross functional teams and individually to drive results Strong presentation skills
To Apply please send resumes to firstname.lastname@example.org .
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