The Daymon Resource Center (DRC) is seeking a research professional for the position of Senior Custom Research Manager. Working along side our other Senior Custom Research Manager to divide the work load evenly based on capacity, this person will champion our efforts to deliver salient consumer insights to Daymon’s partners both domestically and internationally. He/She will develop strong partnerships with Marketing, Design, Specialty Brands as well as Daymon’s retail and supplier partners to drive our business development initiatives. He/She will be expected to leverage Daymon’s wide-ranging qualitative and quantitative methodologies to move projects from “data collection” to “meaningful insights” to “strategic recommendations.”
To be recognized throughout the organization as a champion of Custom Research with the acumen and flexibility to delve into several consumer-centric focus areas including brand equity measurement, thought leadership analysis, strategic white space analysis and in-store research.
Must have the research knowledge and business sense to identify appropriate qualitative (e.g., shop-a-longs, focus groups, ethnographies, etc.) and/or quantitative methodologies (e.g., product test, packaging test, A&U studies, etc.) to answer a range of business questions.
Develop strong relationships and manage projects from start to finish with back end research partners to flawlessly execute overlapping assignments on tight timelines.
Partner with Daymon Design team to ensure that our Integrated Consumer-Centric Design Process is properly executed.
Drive revenue and profit growth for department by strategically selling Custom Research services to our retailers and supplier partners.
Specific task related responsibilities include developing the research portion of our proposals, including sample composition and methodology, soliciting price quotes from our panel partner, communicating with customers, developing research specific materials inc questionnaires, screeners, discussion guides, stimulus etc, working with programming and ensuring quality assurance, monitoring ongoing in field progress, developing tab/banner plans, as well as analyzing and reporting.
7+ years of traditional custom research experience (preferable with a blend of domestic and international experience).
Strong communication and presentation skills, both verbally and written.
Proven problem-solving skills with the ability to present results and solutions.
Ability to effectively influence Daymon partners and associates with a solid understanding of the data, business issues and the “Daymon Difference.”
Must be able to deal with ambiguous situations that require poise, flexibility, good judgment.
Self Starter Strong abilities to independently set priorities, multitask, and self-manage.
Someone who seeks continuous improvement, both in self and in work processes.
Intermediate to advanced PC skills – Excel and PowerPoint required; SPSS a plus.
Familiarity with syndicated resources (AC Nielsen, Spectra and MRI) is a plus.
Consumer Research Knowledge: Gain a better understanding of Consumer Research methodologies and Daymon Best Practices.
Company Exposure: Work closely with various areas within Daymon (retailer teams, Stamford departments, Principals, etc).
Industry Perspective: Develop a deeper knowledge of Corporate Branding and the key marketing drivers affecting it today.
Daymon - 20 months ago