Senior Manager, Footwear Licensing
Coach 235 reviews - New York, NY

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Coach, founded in 1941, is America's premier accessible luxury accessories brand and a leader in international markets. We are a designer and marketer of high quality, modern accessories that complement the diverse lifestyles of today's consumer. Coach offers excellent career growth opportunities, competitive salaries and great benefits within a dynamic work environment.

Coach brings together strong, collaborative people in a dynamic culture of mutual respect, support, and passion for the brand and product. We believe innovation drives winning performance, and we constantly challenge ourselves to be the very best we can in every aspect of our business. You will be surrounded by some of the best and brightest people in the industry. At Coach, you will be in great company!

The successful individual will leverage their proficiency in Account Management to…


  • Reports to VP
  • Manage contract and relationships for the Footwear Category with Licensees and all internal partners
  • Implement and drive Global Brand Initiatives with Licensing partners for wholesale distribution
  • Establish partnership with Wholesale account management team to drive initiatives/assortments /sales
  • Manage all Global financial aspects of business for Footwear
  • Responsible for all advertising, marketing, collateral approvals, tradeshows, SIS for category
  • Collaborate all Licensing efforts with Licensing Merchandising Team to align mission with Coach channels of distribution
  • Presentations of business for Footwear category to internal and external partners
  • Strong focus on Domestic and International partnerships and growth

Skill Implementation:

  • Collaborate with Licensing Merchants to implement and drive global brand initiatives with Licensing partners for wholesale distribution
  • Drive Seasonal Markets: communicate Coach Strategy, initiatives and goals; ensure alignment with

    • Develop assortments in collaboration with both Coach Merchant and North America Wholesale partners to drive business
  • Analyze orders and seasonal sales and shipment forecasts post market in collaboration with Licensee Account
    Management team

    • Assortment, Sales, Inventory, Markdowns, OTB plans
  • Negotiate, analyze, and strategize bookings with Licensees in order to drive assortment, POS, shipments and royalties
  • Responsible for achieving net sales targets (shipments), royalty income and POS targets
  • Responsible for achieving net sales targets (shipments), royalty income and POS targets
  • Market expert on Coach business & competition.
  • Build and nurture Licensee relationships; influencing our partners to embrace the Coach brand vision.
  • Build and manage AOP/monthly LE process in alignment with Coach Global procedures and contractual agreements
  • Manage Licensee contractual global advertising contribution to Coach annually, as well as seasonally
  • Coordinate plans, spend and samples to support marketing/PR initiatives in support of the overall strategy and contractual agreements
  • Identify risks and opportunities to the business, and champion communication to Licensing Merchants
  • Have extensive knowledge of product and all Coach standards
  • Drive Licensee continued learning and education around the brand with account teams and field staff
Retail Presentation & Training Responsibilities:

  • Own in-store environment execution with VM partners at Coach and Licensee: Product Assortment, Visual Merchandising, Environment, and Staff Knowledge Tools
  • Partner with North America Wholesale colleagues to coordinate new store openings to identify distribution opportunities
  • Manage and execute seasonal product training for account teams and selling associates
  • Travel to key markets to support retail execution, training and to build relationships in stores

Planning & Analysis:

  • Own development of annual and monthly budgeting
  • Own monthly business reviews process for the category
  • Manage monthly trend sheets for the category

Human Resources:

  • Take high level of owner for self-development in partnership with Manager
  • Strive for development in leadership areas

An outstanding professional will have…

  • Bachelor’s Degree
  • 6-8 years of wholesale fashion experience in buying or merchandising
  • In-depth knowledge and understanding of the North America Wholesale market
  • Strong Sales Background:

    • Assortment building, analysis and strategy
    • Negotiation skills
    • Relationship building and customer focus
    • Market place knowledge, account and customer
    • Knowledge of and affinity for product
    • Polished presentation skills
  • Acute computer/systems ability
  • Well-developed retail math
  • High level of ownership, initiative, intuition
  • Prominent leadership qualities
  • Vertical retail experience a plus
  • International and/or luxury brand experience a plus, but not required

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion or any other basis prohibited by applicable law. *LI-KB Visit Coach at

About this company
235 reviews
A RICH HERITAGE Coach was founded in 1941 as a family-run workshop. In a Manhattan loft, six artisans handcrafted a collection of leather...