Senior Manager, Marketing Job
American Express - New York, NY

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Senior Manager, Marketing-13005502

Support the development and deployment of the marketing strategy and tactics for the American Express Prepaid Portfolio in the US – including American Express Serve, Gift Card and/or select co-brand products.

Primary Responsibilities:
- Develop marketing plans for key prepaid product(s)
- Develop a portfolio wide marketing program and calendar across channels – including platform promotions and umbrella marketing
- Manage marketing investment across channels to drive efficiency and maximum ROI
- Work with channel teams to drive optimal plans across channels, capitalizing on the unique assets and timing of specific channels
- Work closely with GABM and manage key agency relationships
- Project manage key marketing initiatives


Required Skills/Qualifications:
- 3-4 years Marketing, Advertising, Product, Portfolio Mgmt. experience – including defining go to market plans and product value propositions, developing 360-degree campaigns, developing growth plans, launching new products or new features and benefits
- Comfort analyzing program results and drawing insights/actions
- Comfort with financial modeling as it relates to marketing and product performance
- Ability to synthesize large amounts of information to inform decisions and drive work forward
- Excellent ability to create clarity in ambiguity and drive results
- Experience working in a matrix environment and leading large cross functional teams
- Strong thought leader and creative problem solver
- Excellent communication and influence skills
- Demonstrated ability to lead change, thrive in a fast paced environment and have fun
- Prepaid industry, retail and/or online/mobile experience all pluses
- BA required, MBA a plus

Educational requirement: BA required, MBA a plus

Job: Marketing
Primary Location: US-New York-New York
Schedule: Full-time

American Express - 15 months ago - save job - block
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Each day, American Express makes it easier, safer and more rewarding for consumers and businesses to purchase the things they need and for...