Senior Manager, Multicultural
DIRECTV - Los Angeles, CA
Description

As a key member of the Multicultural team, this person will be vital in ensuring the multicultural business excels. This individual will support the Hispanic segment in conjunction with the Director of Multicultural segments and a cross-functional team. This individual will help drive the multicultural business by developing and executing acquisition and retention strategic initiatives as well as support key business drivers like Spanish programming recommendations and programmer relationship management.

Responsibilities
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Serve as main contact for the programming acquisition and revenue strategy team as the subject matter expert of Spanish language programming
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Manage all aspects of the Hispanic segment budget including programmer co-op
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Partner with the cross-functional team to ensure gross adds and churn goals are met and/or exceeded
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Partner with the retention team to ensure retention offers available are adequate for the segment and are meeting its needs; recommend new offers as needed
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Manage day to day relationships and projects with Spanish content programmers
Qualifications

Qualifications
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Bachelor's Degree (MBA preferred) and 5-7 years relevant experience
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Possess outstanding communication, presentation, analytical and problem solving skills
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Strategic thinker and strong orientation to results and business priorities
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Thorough knowledge of U.S. Hispanic as well as in the Entertainment and Multichannel Industry
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Must be well versed in both on and off line communication channels including print, on-air and telemarketing and possess the qualitative and quantitative skills necessary to analyze marketing ROI reports and recommend solutions
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Ability to communicate effectively in Spanish and English, orally and in writing
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Proven ability to partner effectively with diverse and cross-functional groups
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Proven ability to successfully manage marketing agencies
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Understand and work within an operational environment to accomplish goals and objectives
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Ability to champion ideas and execute in an expedited timeframe
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Strong abilities to deal with tight deadlines and unstructured environments
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Strong abilities to handle multiple projects simultaneously
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Sense of urgency and flexibility to face contingencies and unexpected changes
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Proficiency in Standard MS Office applications
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Travel required (up to 25%)
Job Sales
Primary Location CA-Los Angeles

Schedule Full-time

DIRECTV - 15 months ago - save job - block
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About this company
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DIRECTV takes television straight to the masses. The company operates the largest direct-to-home (DTH) digital TV service in the US, ahead...