Senior Manager, New Industries, Partner Relations-13009168
The Team Is Seeking A Senior Manager Of New Industry Partner Relations To Deliver On Aggressive Goals For 2013 And Beyond By Delivering A Best In-Class Ecommerce And Payments Experience Through Partnership Distribution.
This Individual Will Closely Support The Partnership Distribution Of The Us Payment Options Product Portfolio Through Online Partner Channels; Coordinating The Marketing Programming And Supporting Capabilities.
This Multifaceted Role Includes A Blend Of Strategy, Interactive Design, Customer Analysis, Acquisition Marketing, And Partner Collaboration. The Role Is Responsible For Development, Implementation Of Key Acquisition Channels Through New Partnerships And Early Engagement Strategies To Drive Growth.
Development Of Compelling Customer Propositions, Segmentation And Offer Strategies To Drive Aggressive Growth Of Serve and Gift Card Through Partner Digital And Mobile Channels
Generate Qualified Traffic And Acquire Customers Across Online And Mobile Marketing Channels Leveraging Partner Assets Including Digital Marketing, Cross Sell, Email Marketing, Member-Get-Member Channel And Other Viral Marketing Channels
Work Directly With Partner To Integrate And Launch Partnerships, Operationalizing And Executing Program Launch With A Cross-Functional Team, Including Risk, Legal, Marketing, Compliance And Other Stakeholder Teams
Continually Analyze And Optimize Campaign Performance Using Split And Multivariate Testing, Executing Changes Based On Quantitative, Actionable Insight
Identify Value Customer Segments Within Partnership Channels And Tailor Marketing Efforts To Attract And Retain These Customers
Manage The End To End Customer Experience Within Partnership Channel
Work Closely With Web Design Team To Create, Manage And Optimize Landing Pages Tied To Ad Campaigns
Develop Early Engagement Programs To Drive Profitable Load Volumes
Share Responsibility With A Team Of Managers To Meet The Team's Partnership Channel Acquisition Targets The Ideal Candidate Is An Extremely Results-Oriented Individual Who Has Demonstrated Innovative Thinking, Has The Ability To Build Successful Partnerships, Marketing Plans, Define Winning Online Customer Experiences And Execute On Those Ideas. A Proven Ability To Lead Internal And External Resources To Deliver Against Key Initiatives Is A Must.
Qualified Candidates Will Also Have Experience Influencing Key Stakeholders.
3-4 Years Of Consumer Marketing Experience With A Proven Track Record Of Delivering Innovative Product And Customer Experience Strategies That Drive Business Results In A Fast Paced Start Up Environment
Direct-Response Experience And Proven Ability To Deliver Successful Online Strategies That Drive Qualified Traffic And Customer Acquisition Through Partnership Channels
Good Command Of Customer Segmentation And Are Familiar With Web Analytics Packages
Experienced In Multi-Variate And A/B Testing, Optimizing And Reporting On Campaign Performance
Highly Analytical And Data Driven, But Also Have A Passion For Creativity And Forward-Thinking Flair
Financial And Commercial Acumen, Ability To Demonstrate The Development Of Strong Business Cases And Management Of P&L's To Deliver The Optimum Results
Strategic Thinking With Strong Customer Focus .Assertive And Collaborative, With The Ability To Challenge The Status Quo And Drive Innovation
Polished Communication Skills, Persuasive Presentation Skills And The Ability To Influence And Negotiate .Demonstrated Ability To Succeed In A Fast-Paced Environment With Rapidly Evolving Business Demands
Educational requirement: BA, MBA Preferred
The US Payment Options Focuses On Identifying Opportunities To Reach The Unbanked, Under banked And Unhappily Banked Segments With New Prepaid, Alternative Banking And Serve Platform Offerings In The United States. This Unit Pursues Loyalty And Payment Options Through New Partnerships, Retail And Distribution Channels. The Team Manages American Express's U.S.-Based Platform Partnerships, Serve Product, US GPR Portfolio, And Single Load Prepaid Cards, Including The American Express Gift Card, Rebate Cards And B2B Prepaid Cards.
Primary Location: United States
American Express - 13 months ago
Each day, American Express makes it easier, safer and more rewarding for consumers and businesses to purchase the things they need and for...