Senior Manager, Sales Development
Sugar Inc - San Francisco, CA

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POPSUGAR is looking for a superstar storyteller for the Integrated Marketing team. At the core of this role is the need for a big thinker, someone that understands sales strategy and how to create, pitch and sell big concepts. This role will work directly with the Director of Sales Development to drive the story of the brand to the advertising community as well as work closely with edit and consumer marketing to ensure alignment. Core functions will include: work on all editorial sponsorship ideas, trade and product marketing efforts, as well as assist in sales strategy and tentpole creation. The day to day will be working closely with marketing, sales, edit, and operations, to determine needs and strategize accordingly. This person must be able to work in a fast paced environment, multi-task and not be afraid to roll up their sleeves. Knowledge of POPSUGAR audience a big plus. Reports to Director of Sales Strategy.

Responsibilities:
Work with editorial, sales, art and project management teams to conceive, package and present integrated digital marketing solutions for advertisers
Work closely with Consumer Marketing and Operations to create sales packages, tent pole events and materials
Work with Sales Development Director on PopSugar's b2b presence (includes advertising, events, and strategy)
Assist in trade marketing event strategy and execution with Events Director
Concept and develop trade and sponsorship opportunities
Research and develop new promotional partnerships, strategic alliances and marketing programs
Create big idea programs and work with creative services managers on smaller RFP- based requests
Present programs to clients during calls with management and sales staff
Assist in development and production of all sales materials, including special advertising sections, sell sheets, collateral, premiums etc.
Leverage the use of marketing analytics to provide insights and make recommendations to improve marketing ROI recommendations and overall strategies

Requirements:
Minimum 5+ years experience - integrated (print and digital) or digital experience required
Familiarity with the female Gen Y market
Ability to multi-task within a fast-paced, high-volume environment
Strong presentation and writing skills a must
Experience identifying and executing successful large-scale partnerships
Strong organizational skills, attention to detail and ability to handle multiple tasks and meet deadlines
Some travel involved
SF based preferred, will consider LA or NY

Sugar Inc - 22 months ago - save job