Trulia is seeking a Senior Manager of Search Engine Marketing to build, develop, and execute an SEM strategy and plan that rapidly and cost-effectively grows Trulia’s consumer audience. Reporting to the Senior Director of Consumer Marketing, this position requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint. You'll need an analytical mindset and relentless drive for performance to optimize our search marketing campaigns for maximum efficiency and effectiveness. You'll need to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including vendor selection, systems recommendations, keyword management, bidding strategies, creative testing, and analytics.
Create, manage, and analyze paid search campaigns across multiple search engines to ensure acquisition and conversion goals are met
Responsible for day-to-day management of paid search campaigns including keyword generation, ad copywriting and testing, bid management, landing page optimization, budget management, etc.
Primary point of contact and subject matter expert for paid search with both internal and external partners, including Google, Bing, Yahoo!, and MSN
Research, collect, and analyze data; leverage internal and external resources as well as data sources to report on successes and actionable opportunities for the paid and natural search programs
Utilize bid management tools, data modeling, and testing to maximize the effectiveness of PPC campaigns
Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends
Manage relationships with third party bid management partners to effectively and efficiently allocate budget across search engines and terms to maintain performance success
Cross departmental coordination to develop, implement, and monitor new campaigns
Develop and test new campaigns to better target users and improve overall ROI
Skills & Experience
A minimum of 6-8 years in consumer marketing and/or advertising and a minimum of 6 years in search engine marketing, including experience using Google AdWords, Yahoo!, and Bing
Ability and desire to roll up your sleeves and execute as well as to oversee a team that is driving execution – from copywriting to analysis, including A/B and/or multivariate testing
Experience and understanding of consumer web-based and mobile businesses
Strong quantitative, analytical, and problem solving skills, including data mining and modeling
An entrepreneurial spirit and drive with the ability to work in a fast paced and dynamic organization
Strong bias for action and getting things done, both individually and with teams
Excellent communication and project management skills
Ability to lead as well as work within a cross-functional team
Advanced Excel, Omniture, PowerPoint, and SQL skills
Trulia - 8 months ago
Trulia’s close-knit teams of energized & happy brainiacs creatively help people make smarter real estate decisions. This is an...