Senior Manager Strategic Research
Gold Research - Los Angeles, CA

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Job Description
Responsible for overseeing and managing the Market Intelligence function, including Market Research, setting overall team strategy, administration, budget, and people management. Providing high quality market intelligence services to business managers to drive market understanding and business strategies.

Market Intelligence
• Establish clear understanding of business needs by immersing him/herself in current business issues via regular contact with business line management and executive team
• Cull synergies from disparate pieces of research and market data to derive useful, relevant insights that can help drive the business
• Work interactively with business line management to come up with innovative ways to use research (both syndicated and proprietary) and market data to answer complex business questions and drive strategies

Market Research
• Demonstrate expert knowledge of a wide range of market research methodologies ranging from the traditional to the current, emerging techniques
• Provide expert guidance to business managers to match the most effective and efficient research approaches to their specific business issue
• Create market research “platform” or “framework” for key research topics (e.g. follow-up-to-launch surveys, and customer loyalty, etc ) that will allow us to rapidly repeat and update our research efforts regarding these topics
• Oversee market research projects, including: setting priority, deliverables and managing resources; creating research plan, determining methodology and sample frame; and overseeing the work of outside vendors and internal resources.

Market Analytics
• Oversees the efforts of managers with deep subject matter expertise in market analytics
• Demonstrate substantial knowledge of a wide range of relevant market data from which market intelligence can be derived for our businesses (e.g. NPD, Nielsen, etc)
• Supplement Market Analytics Managers in terms of intellectual leadership where necessary regarding the types of market analyses and the best approaches for performing these analyses to answer complex business questions

Desired Skills & Experience
• Completion of a Bachelor's degree and Master’s degree (Business, Statistics, Psychology preferred)
• 10+ years of experience in market research & analysis with expert knowledge of primary (both qualitative and quantitative), syndicated and emerging research techniques
• Experience in Consumer Products, Retail, and Technology industries strongly preferred
• Highly proficient with MS PowerPoint and Excel
• Strong management and leadership experience (developing staff and interacting with senior mgmt.)
• Excellent communication skills (verbal, written)