Provide day-to-day supervision and execution of client campaigns including (and not
limited to) social media channel and community management, content creation,
digital public relations, promotions, partnerships, blogger and influencer
outreach initiatives, online events, etc.
Work closely with Associate Director to ensure
campaigns are on strategy, on time and on target.
Meet with vendors to create matrix of vendor/tool types with corresponding costs, contacts, quality ratings. Maintain relationships across tool verticals.
Create a shareable database of vendors for Razorfish’s national social media practice
Make recommendations on specific tools for social media client projects based on
research and industry knowledge.
Create social programming plans and research audits including (and not limited to)
content strategy plans, competition research briefs and digital audits.
Ensure consistency of messages across multiple networks.
Serve as key day-to-day community and implementation manager for brands and troubleshoot issues as they arise.
Collaborate with the media planning and and manage ongoing blogger outreach/key influencer programs on the behalf of clients.
Create weekly social media program status
reports detailing key insights, popular content topics, community quotes
(verbatims) and monitoring results; work with analytics team and oversee
preparation of metrics, tracking and activity reports as based on client
reporting needs
Understand basic research techniques and methodologies and use them to support
development/execution of client campaigns
Conduct research and create materials to support general business development
opportunities.
Exhibit understanding of online market and digital capabilities.
Required Skills/Knowledge/Experience:
3-to-5 years of dedicated digital experience at an interactive, advertising,
communications/public relations, media, or marketing agency. Must have previous
client experience working on social media marketing programs as well as
executing word-of-mouth campaigns (including blogger/influencer outreach
programs).
Must have active accounts across key social media sites including, but not limited to, Facebook, Twitter, Pinterest, etc.
Passion for social media and community building online, including knowledge of social media platforms as well as tools of the trade.
Superior written and verbal communication skills.
Basic knowledge of web site development and platform builds, search engine
optimization and search engine marketing fundamentals
Excellent interpersonal and presentation skills
Ability to think, plan and execute resourcefully, across multiple tasks.
Knowledge of online tracking and monitoring tools and ability to search and find key
content within social media (will be trained on advanced monitoring solutions
for the brand). College degree preferred in liberal arts, journalism or new media.
Knowledge of web site development and design builds as well as search engine marketing
and optimization.
Ability to multitask and be well organized.
Experience working at a social media-centric software/tool/utility a plus.
Razorfish - 9 months ago
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