Senior Manager of Education Marketing
Common Sense Media Inc. - San Francisco, CA

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Common Sense Media is the leading independent nonprofit organization dedicated to improving the lives of kids and families by providing the information, education, and independent voice they need to thrive in a world of media and technology. We are growing and getting national media attention on a daily basis!

Presently we are seeking a talented Senior Manager of Education Marketing to be responsible for brand marketing, collateral development, partnership kit development, and manage direct response marketing.

WHAT YOU’LL DO

Develop web-based marketing campaigns to acquire new educator registrants:

Identify target audience, tone and message

Negotiate and liaise with vendors (writers, MDR, designers)

Coordinate coding and deployment

Provide reporting and analytics on campaign progress

Develop and execute SEO strategy

Identify and develop strategy for marketing collateral needs:
Oversee graphic design development (web, email, print)

Coordinate production

Oversee development of brand awareness via public relations and social media strategy:

Manage creation and execution of plan in conjunction with communications team and Education Marketing Specialist.

Provide input to product/content for the creation of thematic content toolkits and develop plans for distribution of toolkits via Common Sense Media site and social media; in addition, manage process for the design and production of toolkits.

Produce twice-monthly educator newsletter and blog site:
Develop monthly thematic calendar

Identify necessary articles and coordinate with contracted blog authors

Oversee Education Marketing Specialist in design, coding and deployment of newsletters

Work with marketing and communications departments to create and implement strategy for conference marketing and events such as Digital Citizenship Day .

Manage a customer relations management system including Salesforce database, Drupal registered users database, educator welcome stream emails, and other on-boarding strategies.

Supervise Education Marketing Specialist in responding to questions about Common Sense Media's education content and programs.

Design and deploy periodic surveys of educator community to measure satisfaction and identify new product/customer needs.

Oversee Education Marketing Specialist to create monthly registration report and Google Analytics report.

Liaison with product/engineering and project manage efforts to develop/update educator website, including managing timelines setting priorities, doing Q/A for educator section, acting as the liaison between Education content and product, and managing the design process and planning.

WHAT WE NEED TO SEE ON YOUR RESUME (REALLY!)

5 years of relevant experience

Masters Degree preferred

Proven track record of success – you have the chops to get the work done!

Some knowledge of digital media landscape (cable/satellite, online, mobile), including related distribution and business models and experience in the K-12 space

Strategic thinker; management consulting experience is a plus

Data-driven decision maker, able to synthesize information and turn it into successful strategy

Organized, entrepreneurial self-starter; able to identify what needs to get done, then willing and able to make it happen

Great attention to detail and follow-through

Sense of ownership; passionate for results

Comfortable leading relationship and asking/closing

Outstanding presentation skills

Interest in the well-being of children in our 24/7 media world.

THE X FACTOR

You are passionate, enthusiastic and collaborative by nature

You are mature, organized and able to work on multiple projects with overlapping deadlines

You are a skilled communicator and are inspired by the Common Sense Media mission

You bring real experience/ knowledge to the Common Sense Media table

You have a great sense of humor – even when meeting tough deadlines

You are pretty darn nice to be around.

TECHNICAL REQUIREMENTS

Microsoft Office Suite

Google Analytics

Exact Target

Salesforce

Dreamweaver or other HTML/CSS editing software

WHAT WE OFFER

A chance to work with talented, passionate professionals

An organization that offers work/lifestyle balance

Rich, rich benefits including, Medical, Dental, Vision, Life Insurance, a matching 401(k) plan and - we’re not done yet – a gym membership

Moreover, the opportunity to really make a difference in the lives of kids this generation and the next!

Common Sense Media Inc. - 19 months ago - save job - block
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