Supports the design, execution, and analysis of marketing research studies for identified business issues affecting assigned brands under the direction of the his/her manager. Assists in identifying business information needs, developing most appropriate approach for data collection, supervising external suppliers in data acquisition and basic analysis, and providing interpretation and recommendations working closely with manager. Communicates research results and business recommendations to brand team with guidance from manager.1. With guidance from manager, defines business problems & designs research to address. Doesn't hesitate to ask questions.2. Drafts research plan/proposal to address appropriate marketing issues for manager input. 3. Contacts marketing research suppliers and directs activities to obtain bids and specification forms for potential research projects. 4. Works closely with marketing research suppliers through all stages of research projects: questionnaire design, field selection, field instructions, field executions, tab plan, analysis. Learns and applies all approved standards and departmental practices. 5. With guidance from manager, develops clear communications -- written and verbal -- of research results and marketing implications of research studies for brand team. 6. Develops understanding of resources (e.g., roles and capabilities of Corporate CIS, Analytics, CIS Leadership Team, ACNielsen, research suppliers, advertising agencies, media, consumer promotion, sales, operations, technology/OTP, finance, and technical research (TGR)) and strengthens ability to interact effectively with those functions. 7. Develops understanding of how to analyze and interpret research tools available (e.g. Cost Reduction Testing, Quality Testing, New Products research, Advertising Testing, Strategy Research, Test Marketing, Nielsen IDB, Panel data, etc.) 8. Active team player, builds strong working relationships with Marketing, Suppliers and CIS peers. Listens well, actively participates in discussion and gains team members' trust. Comfortable expressing point of view. 9. Develops understanding of broad consumer, industry, brand, competition and category business fundamentals (including SVC and insight).
Qualifications
Minimum Bachelor's Degree (Social Science, Business Administration, Marketing preferred). MBA or MA in Social Science preferred with a concentration in research, marketing, or quantitative analysis. Typically 12 - 18 months in consumer packaged goods company and/or marketing/advertising research firms. (Advanced education may be the equivalent of one year's experience) Specialized or technical knowledge required: Understanding of measurement techniques, experimental design, basic statistical and data analysis knowledge,
computer literacy; basic business strategy and planning knowledge.
Job
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CIS - Shopper Insights
Primary Location
:
NA-US-WI-Madison
Kraft - 12 months ago
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