Senior Marketing Director, Florida Music
Live Nation Entertainment - Boca Raton, FL

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Job Description:
Director of Marketing – Florida Music
Live Nation is the world’s leading live music company,
annually connecting more than 67 million fans with their
favorite performers at over 33,000 events. We are the
largest producer of live concerts in the world, the
second-largest venue management company and have a
rapidly growing online presence. Live Nation creates
superior experiences for artists and fans, regularly
producing tours for the biggest superstars in the
business, including The Rolling Stones, Barbra
Streisand, Madonna, U2 and Coldplay. Globally, we own,
operate and/or have booking rights for more than 170
venues, including House of Blues-branded music venues
and prestigious locations such as San Francisco’s
Fillmore Auditorium, Nikon at Jones Beach in New York
and London’s Hammersmith Apollo and Wembley Arena. Live
Nation’s websites collectively are the second most
popular entertainment event websites in the United
States, according to Nielsen//NetRatings. Headquartered
in Los Angeles, California, Live Nation is listed on the
New York Stock Exchange, trading under the symbol “LYV.”
For more information regarding concerts near you, Live
Nation and its businesses, please visit our website at
www.LiveNation.com.
Summary
The Marketing Director will direct a team that is
responsible for all advertising and marketing of Live
Nation events in the South Florida market.

Responsibilities:
  • Ensure the handling all publicity requests including
press releases, solicited stories for upcoming events,
day of show photo/media requests.
  • Direct the maintenance and updates of press and
contact lists (radio, television, print, web).
  • Ensure the compiling and sending of press releases,
publicity materials and photos to writers, editors and
other promoter partners as directed.
  • Direct the distribution of spots to both radio and
television stations.
  • Direct the in house graphics department on print ads,
flyers, postcards and posters for upcoming shows.
  • Ensure the arrangement of artist/media interviews;
phone-ins, remotes, in-studio, etc.
  • Develop creative marketing/promotional plans with
outside agents and managers.
  • Implement creative marketing/promotional plans with
local media including the negotiation of rates and the
implementation of paid/trade advertising schedules.
  • Assist the Sponsorship Department with year round
maintenance and end of year recaps for each show and
series as assigned.
  • Direct show and non-show related marketing projects
and initiatives.
  • Direct the creation of high impact promotions and
strong consumer awareness for various events with a
focus on non- paid media which results in driving ticket
sales.
  • Build strong relationships with record labels,
publicity firms, artist management, internal employees
and management and other industry stake holders.

Qualifications:
  • Bachelor’s degree from an accredited university.
  • Minimum of 5 years experience marketing live events.
  • Proven experience in leading/directing a Marketing
team.
  • Excellent oral and written communication skills.
  • Ability to work day, evening and weekend hours,
based on the needs of daily business operations
  • Working knowledge of Microsoft Office applications
(Word, Excel, etc.)
  • Maintain a positive public/professional profile at
all times
Req. Code : 4111
Division/Department : North American Concerts

Live Nation Entertainment - 12 months ago - save job - block
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