Senior Marketing Manager, Nutritional Supplements
Healthy Back Institute - Austin, TX

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Fast Growing Ecommerce Business Looking For Super Talented Direct Marketing Expert My name is Jesse Cannone and I°m CEO of We are a fast-growing, direct to consumer natural health products company and I°m looking for an experienced, results-driven direct marketing expert to take over the management and drive growth for our nutritional supplement product line... Think you ’ve got what it takes? Then keep reading...

Position Summary The Senior Marketing Manager will have full P"L responsibility for our nutritional supplement product line. This position is on our quotMarketing Teamquot and reports directly to me, The CEO and Director of Marketing. While I ’d prefer someone to work here in our Austin TX office, I will consider candidates for a possible virtual position. To Be Considered You Must: Proven track record of growing sales and profits Previous P+L responsibility for sales of $5mill or higher At least 2 years experience in a Marketing Manager / Director (years of experience matter less, results are what we ’re after) Direct marketing expert...

Strong knowledge of and experience with direct marketing including multi-channel marketing / selling Online marketing expert - offline experience a plus Excellent analytical skills including financial analysis, competitive intelligence and market research as well as experience with analytic tools like Google Analytics Strong MS Excel skills (macros, v-lookups, pivot tables, complex formulas, etc) Experience with CRM systems like Infusionsoft, SalesForce, etc Proven project management skills - ability to manage multiple projects with different resources, third party vendors, priorities and timelines Highly organized and detail oriented Great communication skills hellip; clear written and verbal communication Unstoppable and results focused... thrive, not just perform under pressure Passion or interest in natural health (if you take a ton of prescription meds you won ’t be a fit here) Ideal Candidate Will Also Have: Database marketing knowledge and experience Off-line marketing experience (direct mail, catalog, radio, tv, etc) Knowledge of nutritional supplements and natural health What You ’ll Be Doing: You will be responsible for the marketing, sales and profitability of our nutritional supplement product line and will be on the hook for growing sales from $X million to $Y million. Now go make it happen... if you need me to tell you how to do it this isn ’t the job for you.

Increase sales, profits, market share, brand recognition of multi-product line Be part of our Product Development Team (identify emerging markets, selecting new products, launches, etc) Develop and execute marketing plans for all products in accordance with business priorities and within budget and calendar deadlines Utilize existing marketing team as well as execute on your own (you need to LOVE getting dirty in the data and marketing) Define business strategy using key learnings and trends uncovered Company Description The Healthy Back Institute is a fast growing natural health publishing and consumer products company with the focus on helping people to live without pain. Founded in 2003, it has quickly become one of the web ’s leading resources for people looking for pain relief. Coming in at #595 in the 2010 Inc. 500/5000, the company is a strong, stable, fast growing and profitable business.

Our company headquarters are located in Austin, Texas but we are primarily a “virtual ” team. If working remotely, weekly and monthly meetings will be required (phone/online), as well as quarterly in person meetings. NOTE: We respect your privacy. Your resume will *never* be shared without your permission.

  • Please note that the Healthy Back Institute does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, Healthy Back Institute will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, Healthy Back Institute explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

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The Healthy Back Institute is a fast growing natural health publishing and consumer products company with the focus on helping people to...