WE ARE MORE THAN TECHNOLOGY. WE ARE ACTIVE NETWORK.
ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more ACTIVE place. With deep expertise in Activity and Participant Management™, our ACTIVE Works® cloud technology helps organizers transform and grow their businesses. Serving over 50,000 global customers and driving over 80 million transactions annually, we help organizations get participants, manage their activities and build communities.
ACTIVE Network needs to immediately fill a Senior Marketing Systems Specialist role. The ideal candidate will manage the marketing automation and campaign execution needs of our global B2B marketing organization, including:
Eloqua 10 set up and administration
Project queue management
Campaign Strategy & Development
Email Marketing and Nurturing Program Execution
Landing page creation
Lead Scoring programs
We’re looking for an Eloqua 10 expert to work with our Marketing Leadership team to take our marketing campaigns to the next level. Our marketing programs touch all aspects of our customer lifecycle, from lead generation through to customer upsell and retention. So a successful candidate will thrive amidst the complex and often technical details of marketing automation systems, deliver high value expertise in Eloqua best practices and Excel in a fast-paced, dynamic environment.
The Marketing Systems Specialist, Senior, reports to the Director of Marketing Operations and manages a team of operations specialists within the Global Technology Operations (GTO) group. As an internal shared services group, this position works directly with the North American, EMEA and APAC Managers and Directors to execute according to best practices, report on campaign results and share key findings.
Bachelor's Degree required
Eloqua 10 account administration including account access, set up, cloud connectors and integration with Salesforce
Level 1 Eloqua Certification is required
Management of a high volume production schedule.
Campaign strategy and best practices advisor to marketing management team
Management of all B2B email marketing campaigns
Brainstorm and conduct split-tests for each market to continually improve our email programs and landing pages
Ensure content and copy submitted are well-proofed, engaging, and on-strategy
Work with team to design and code HTML and text emails, optimized landing pages and web forms based on business requirements developed by the marketing managers.
Set up emails in Eloqua and ensure quality assurance process is complete between stakeholders and across different email clients and browsers
Work with Database Marketing Specialist to identify segments and lists relevant for the email program.
Manage email reporting and tracking and recommend improvements, enhancements and testing strategies for future programs.
Participate in pre-project planning and campaign tracking
Skills and strengths we’re looking for:
Eloqua certified administrator
Proven history of the successful set up and management of a robust Eloqua automation system servicing a global marketing organization
Proven ability to execute high volume email marketing and nurturing campaigns.
Demonstrated ability to work independently under pressure, managing several projects simultaneously and setting priorities with minimal supervision
Very strong written and verbal communication skills.
Strong educational background in technology and/or email marketing
Strong attention to detail.
Well-versed in HTML and graphics software (Photoshop, Illustrator, InDesign, etc.)
Nice to have: previous experience with CRMs like Salesforce and Oracle On Demand
This position can sit in either our San Diego or Burnaby locations.
The Active Network, Inc - 14 months ago