Senior Marketing Specialist
First Merchants Corporation - Columbus, OH

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Create and develop advertising, direct mail, sales collateral and communications for line(s) of business which also support the brand and overall strategic plan.
  • Support Marketing Manager in providing direction and support to Relationship Managers in promoting value added services to customers.


  • Communicate and coordinate with vendors to ensure production and support needs are defined to meet stated deadlines.


  • Coordinate with Marketing Assistant, Compliance, Product Managers and other internal partners to obtain necessary information to complete projects.


  • Serve as marketing advisor on various project teams. Provide regular updates to the marketing team on project progress.


  • Ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.


  • Maintain industry knowledge by attending educational workshops or classes; reviewing local publications and attend business networking events when appropriate.


  • Education - Bachelor degree or equivalent in marketing, business or a related field.

    Experience - Three (3) through five (5) years of related marketing experience.

    Preferred Requirements :

    Graphic design software experience

    First Merchants Bank - 22 months ago - save job - copy to clipboard