Advent Software, Inc.(NASDAQ:ADVS), the world's leading provider of automated solutions for investment professionals since 1983, is seeking an experienced and talented Senior Marketing Writer at Advent’s San Francisco headquarters
The Senior Marketing Copywriter is responsible for developing, writing and producing content and collateral across a broad range of channels – print, web, email, interactive – to support all of Advent’s business units. This role is key to building a strong sales lead pipeline and promoting a consistent and effective Advent brand perception, as well as positioning the company as a thought leader in our industry.
The Senior Marketing Copywriter is responsible for partnering with internal business owners and project managers to create effective content and sales tools to grow their business. The role coordinates with sales and product marketing to increase awareness and generate leads. The successful candidate will possess exceptionally strong written communication skills, a firm grasp of the financial services and investment management industries, a high degree of organization and discipline, and the ability to function effectively in a multi-task, deadline-drive work environment.
The Senior Marketing Copywriter position has wide scope: it involves working with a diverse range of functional groups within Advent and supporting numerous internal customers across the company, including EMEA and Corporate. This person also shares responsibility for vendor management related to the various marketing programs, including design firms, printers, fulfillment center, and free-lance copywriters.
This position reports to the Senior Manager, Content and Collateral, and works collaboratively with other team members in the Corporate Marketing department – website, email, social media, events, public relations – as well as internal partners like product marketing. Success in this position will require a high degree of flexibility, responsiveness, and organization.
Develop and Maintain Web and Interactive Content
Work with product marketing and other groups to create content for a variety of channels: website, blogs and social media, eBooks, mobile apps, etc.
Develop infographics and visuals that enhance and complement content
Maintain consistent editorial style across all collateral and channels
Keep abreast of new technology and recommend new marketing programs to leverage them
Develop and Maintain Marketing Collateral
Work with product marketing and other departments to write, design, and produce marketing collateral: white papers, industry updates, product briefs, case studies
Maintain consistent branding, voice and tone across pieces
Assist with developing and writing content for eNewsletters, email programs, webinars and live events
Coordinate with business owners, internal customers, and EMEA marketing partners to develop effective collateral for their products and programs
Develop process documentation for all types of collateral creation
Maintain Editorial Calendar and Production Schedules
Maintain an editorial calendar that includes all new content and programs across the group
Track work in progress and completed projects and report to Senior Manager
Share updates on a regular basis with Corporate Marketing, EMEA marketing and internal partners
Manage Outside Vendors
Manage outside vendors and free-lance writers to meet timelines and budgets
Communicate Advent’s brand identity to ensure it is accurately reflected in projects
Integrate Content across Channels
Coordinate with the email, web seminar, web site and live events teams to ensure collateral content is leveraged and optimized across all channels
Coordinate with Marketing Operations to ensure programs are tracked effectively
Assist with Deliverables for Annual User Conference
Support production of AdventConnect marketing materials: exhibitor brochure, show guide, PowerPoint, signage, and associated collateral
Current knowledge of Advent products/services/markets, or a proven ability to come up to speed quickly
Current knowledge of investment management industry topics is preferred
Extensive experience writing editorial, marketing, and advertising copy for all channels – print, Web, interactive
Experience managing outside vendors and demonstrated understanding of production processes
Ability to juggle multiple priorities and deliver high quality work on tight timelines
Marketing content development, copywriting and editing experience
Project management skills
Experience with print and digital collateral production
Marketing strategy knowledge
Knowledge of Investment/financial services industry is strongly preferred
Experience with web and email marketing is preferred
Experience with software or technology industry is preferred
Vendor management experience is preferred
Business or financial journalism background is preferred
If you enjoy working with knowledgeable, success oriented people, for a company that both challenges and respects its professionals, and you've got what it takes to be a great Senior Marketing Writer, then apply today.
Why work for Advent?
25+ years of successfully providing mission critical, reliable, trusted solutions to investment management organizations of all sizes
4,500 clients worldwide with over $16 trillion managed with our systems
Offices located in San Francisco, New York, Boston, London, Amsterdam, Stockholm, Dubai and Beijing
Commitment to innovation, which is inspired by client and industry needs
Ranked in the top 15 on the list of 100 Best Places to Work in the Bay Area by the San Francisco Business Times- 5 years in a row!
Advent has made the San Francisco Business Times’ Top Corporate Philanthropists in the Greater Bay Area list 2009, 2010, and 2011
This is a full time, salaried staff position with Advent Software, Inc., where highly skilled professionals power the market in automated solutions for investment professionals. A competitive compensation and comprehensive benefits package includes equity compensation, 401(k) w/match, employee stock purchase, and domestic partners coverage. For over 25 years, Advent has revolutionized professional money management. Join us as we shape the future of the financial services industry.
Principals only please. NO AGENCY CANDIDATES WILL BE CONSIDERED. Please apply direct to Advent. No phone calls please.
Advent Software, Inc. is an equal opportunity employer, committed to a diverse workforce.
Advent Software, Inc. - 2 years ago
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