Senior Mobile Marketing Manager
Mixbook - Palo Alto, CA

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Responsibilities:
Own overall mobile marketing growth strategy, including
positioning/messaging as well as channel mix and budget
management/allocation
Initiate and execute mobile marketing
campaigns to drive user acquisition and re-engagement

Define quantifiable goals and measure mobile marketing
performance against those goals, including ROAS, ROI, and LTV

Own tracking and reporting for all mobile marketing
initiatives
Serve as ‘voice of the customer’ in mobile
product development process

Qualifications:
Bachelor’s degree preferably in business or marketing; MBA
preferred.
Minimum two-years mobile marketing experience,
preferably in driving mobile app downloads and revenue; experience
in driving growth through Facebook Mobile App Install Ads is highly
preferred
Proven ability to analyze data and present findings
in the form of compelling and memorable stories; proficiency in
Excel
Experience in managing online and/or mobile performance
marketing channels, including pricing models and ongoing
optimization to deliver on KPIs
Relationships with mobile
customer acquisition and retargeting partners preferred