Senior Planner
Grey New York - New York, NY

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Grey has spent almost 100 years mastering the art of fame and perfecting the science of fortune. It's part of our culture, and it permeates every aspect of our work. From the E*TRADE Baby, to CoverGirl Ellen DeGeneres to the Russian oligarch’s petite lap giraffe for DirecTV, among others, we’ve helped create pop culture sensations, and more than 90% of our clients reported positive sales growth — famous and effective. Since moving to award winning, LEED gold-certified new offices in New York’s Flatiron District, Grey has grown dramatically, increasing our client list by 50% and doubling the number of employees, from 400 to 800. Our reputation for smart, nimble thinking behind our famously effective work continues to grow as well: Grey is the only agency to be named one of Fast Company’s “50 Most Innovative Companies in the World” two years in a row. By every measure — growth from existing clients, new business success, a soaring creative reputation — Grey’s performance has never been better. At the heart of that success is the continued infusion of the industry’s top talent. We’re looking to continue both trends — best year, top talent — this year and beyond.

This is not a Planning Department

Grey holds ‘strategy’ as key to gaining Famously Effective work for our clients. Strategy for us is the catalyst that will ignite a brand’s trajectory. This is based on a relentless quest to understand what matters in people’s lives as well as uncovering deep insights within the business/brand that can increase relevancy and engagement. To that end, the department is diverse both in life-stage and in background/ experience; within the team there are pioneers from when the planning discipline was first introduced to the US as well as pioneers within the Digital and Channel fields. With such a mix of talent, we decided not to talk of ourselves as a Planning Department because in actuality, we offer something that is fundamentally more robust and exciting than just a voice of a consumer… it’s an integrated department leveraging Media and Channel, Digital as well as Account Planning which means from the get-go, our insights are holistic, permeating a variety of platforms vs. a tv-centric one.

The group is committed to continued experimentation and knowledge sharing. You’ll see this reflected in the weekly group sessions, industry talks, partnerships with the WPP MBA Fellowship Program, Miami Ad School and guest pieces for groundbreaking groups such as PSFK.

Senior Planner | Job Description

Responsibilities and ‘traits’ include but are not limited to:
Devise and represent integrated strategic thinking and action

Be able to formulate, nurture and debate a point of view beyond the ‘obvious’

Understand the nuances surrounding human behavior channel them into both the ‘creative’ and business planning process

Simplify and create understanding around the real issues be it cultural, consumer, category, channel and or business

Fluent in both quantitative and qualitative methodologies and furthermore, be able to make recommendations on appropriate tools to address the business or creative issue

Compelling story teller who is able to engage both client and internal teams

Embrace the sometimes harsh reality of agency/client relationships and constantly working at positioning the agency as the “brand consultant”

Demonstrate the desire to ‘create outside the box’ – i.e., be able to identify what might be missing on an account and proactively work towards being able to provide it

Must be engaged in what is happening outside of Adland – must demonstrate a desire to stay in tune with what is going on in culture

Must be able to bring an objective point of view to the work in a way that is not seen nor deemed destructive – our role is to nurture, enhance and grow the idea not ‘judge’ it.

Required Skills/Experience/Qualifications:
B.A./B.S. required; 6- 8 years of Brand Planning experience preferred. Candidates must be experienced in building and leading brands during its strategic and creative development, developing and leading creative development for current clients, be savvy thinkers/innovators and have presence. Candidates must also have the ability to move creative teams off/on various strategic directions by facilitating, disrupting creative development and understand both quantitative and qualitative research methodologies. The preferred candidate should have experience conducting focus groups, projective techniques, one-on-one interviews and other methodologies to gain unique consumer insights. Graduate degree in social sciences, communications or business desired.