As Sr. PM of Acquisition and Optimization, you will outline and execute overall Customer Acquisition, Conversion and Retention strategies; including both the long-term vision and near-term requirements. We are looking for an experienced and proven leader who can deliver analytical insights that will lead to meaningful results at all key points within the customer lifecycle funnel. You will leverage data to outline testing hypothesis, drive objective decisions and optimize existing partnerships. The ideal candidate will also possess strong management and communication skills to effectively lead cross-functional teams.
• Develop and implement Product Acquisition & Optimization strategy
• Drive incremental revenue and profit through improved conversion rates and yield maximization
• Define and administer A/B & multivariate testing of Marketing LPs, PO pages, banner ads, and email campaigns
• Present KPI’s, trends, and insights to the executive team on a weekly basis
• Possesses a proven track record of delivering exceptional results, a process-focused aptitude, and a keen attention to detail
• 5+ years of experience including executive level positions where role drove company membership growth and profitability through strategic Acquisition & Optimization.
• Deep industry experience in online subscription based services, e-Commerce, M&E, business intelligence or a combination of related fields
• Superior understanding of measuring user behavior, conversion rates, and funnel optimization
• Demonstrated experience in prioritizing and road mapping testing strategies
• Able to provide creative and positioning guidance for MyLife.com’s suite of products based on data analysis and insights
• Creating detailed project documentation and analysis of marketing effectiveness and measurement of analytic solutions. Creating compelling presentations and visuals that convey analytical results clearly and effectively
Education: Bachelor’s required, Master’s degree preferred.
Benefits & Perks:
MyLife is privately held, growing and profitable. Our compensation package includes a base salary, stock options, comprehensive Medical/Dental & Vision benefits, Life Insurance, Disability, 401K plan with employer match, AFLAC, FSA, PTO & + Holidays.
As an internet company we provide a casual work environment with flexible start times as well as free drinks and snacks. Perks include being fed 3 times a week: Breakfast Bagel Mondays, Pizza lunch Wednesdays, a fully catered Friday lunch. We have monthly birthday celebrations with cake & refreshments, a lounge with a large flat screen TV & Nintendo Wii, and plenty of company parties to celebrate our ongoing accomplishments and product releases year-round.
About MyLife: MyLife™ is a revolutionary site designed to simplify and enhance your life. You can manage your communications across all your social networks and email accounts securely and conveniently on one dashboard. You can monitor your online identity, including Who’s Searching for You™. And you can make new personal and work connections by searching over 700M profiles you won’t find anywhere else. All in one place.