Senior Product Manager
Rocket Fuel Inc. - Redwood Shores, CA

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Rocket Fuel Inc. is a Redwood City, CA-based digital advertising technology company that provides solutions to manage, run, and evaluate online ad campaigns. The company serves advertisers, brand marketers, and agencies in a wide variety of industries. Awarded #4 on Forbes' 2013 Most Promising Companies in America list, Rocket Fuel was founded in 2008 by online-advertising veterans and rocket scientists from NASA, Yahoo!,, and DoubleClick. Rocket Fuel employs over 500 people in 19 offices worldwide including New York, London, Paris, and Hamburg, and provides its services in Japan via a strategic alliance with cci. Through Rocket Fuel Gives Back, the company is an enthusiastic supporter of the communities it is located in. Its goal is to actively contribute to educational programs, help the disadvantaged, and to be of service in the face of natural disaster (such as Hurricane Katrina). For more information about Rocket Fuel, please visit us at

Overall Responsibility:
Having built an industry-leading multi-channel campaign execution and optimization platform, Rocket Fuel is now enjoying spectacular growth. We are looking to expand our product management team to build the next generation of digital advertising products and services leveraging our industry-leading “big data” infrastructure and machine learning algorithms.
This role with a focus on ‘big data’ and artificial intelligence will drive several key areas in Rocket Fuel’s ad platform such as data management services, integration with first-party and third-party data partners, self-serve data segmentation tools, data quality analysis, predictive modeling enhancements, bid optimization, “system health” dashboards and modeling pipeline.

Key Tasks & Responsibilities

Own requirements definition and deployment of key product features in Rocket Fuel's data infrastructure and machine-learning platform

Partner closely with large enterprises and data partners to integrate first-party and third-party audience data into Rocket Fuel data infrastructure

Review workflows of highly complex Ad and Marketing products, develop new methodologies, and automate to optimize data usage, model performance, campaign delivery, and overall customer satisfaction

Work with agency, direct advertisers and ad network customers to document and prioritize product specifications including goals, use cases, requirements, and supporting operational workflows

Define, analyze, and communicate a product roadmap aligned with business objectives, and supported by business cases, market research, customer data and competitive analysis Communicate development plans and delivery expectations to all key stakeholders.

Work with the Product Marketing team to develop a robust sales kit including presentations, briefs, FAQs, and other related collateral

Lead internal training programs that describe the capabilities and benefits for our products & solutions

Lead a cross-functional team of business owners and engineers to refine the feature set and evolve the solution using Agile methodologies

Required Skills & Attributes

Proven experience in managing products that scale to petabytes of data and drive optimization and insights based on that large dataset

Experience in or at least interest in open source “big data” technology stack – Hadoop/Hive/HDFS/Hbase

Experience in delivering a flexible & scalable Web platform to business users such as in an enterprise or online advertising environment

Knowledge of online advertising business models with focus on DSP, self-serve tools, targeting, attribution and optimization challenges.

Experience in social media and other channels such as video / mobile is an advantage.

Experience with artificial intelligence, predictive modeling and data mining is desirable.

Strong analytical skills including advanced Microsoft Excel skills and data manipulation. SQL knowledge a strong plus.

Structured thinker, able to harness chaos into a logical architecture.

Strong communication, writing, and presentation skills.

High degree of creativity, self-motivation, and drive.

Eagerness to work in a start-up team environment that will be rapidly changing.

Ability to manage projects with engineering, operations and analytics teams.

Experience Requirements

5+ years in product management.

2+ years in online advertising-oriented businesses.

BS or BA required; MBA, MS or other advanced degree desirable.

Computer Science background is a strong plus.

About this company
Rocket Fuel is the leading provider of artificial-intelligence advertising solutions that transform digital media campaigns into...