ABOUT THE OPPORTUNITY:|
The Senior Product Manager will be responsible for helping define TCS’ product strategy and manage the integration of mobile advertising into TCS’ mobile location-based services (LBS) applications. This role offers hands-on responsibility for creating mobile products that are used by millions of users, working in conjunction with our Engineering, Marketing and Sales teams.
Define mobile advertising product strategy. Evaluate and work with advertising aggregators and vendors to effectively integrate mobile advertising into mobile LBS products.
Manage mobile content providers, including sourcing new vendors, managing contracts, and working with Development to implement.
Create and present business cases to senior leaders for proposed customer projects, working with sales and others to capture opportunity and costs.
Communicate a deep understanding of the customer, the problem and the solution with a clear line of sight back to the business objectives.
Create comprehensive and detailed business, customer and functional requirements.
Develop Product Requirements Documents (PRD) and Market Requirements Documents (MRD).
Communicate requirements to internal teams and external customers & partners. Oversee definition of product release content and schedule.
Evaluate impact of product launches; Identify, measure and communicate key performance indicators.
Bachelor's degree required. MBA is a plus.
Must have 5+ years experience in mobile or internet advertising.
Experience working with GPS navigation products, location-based services (LBS) or mobile applications preferred.
Demonstrated ability to proactively address market changes with winning features and products.
Ability to innovate and define creative solutions with compelling user experiences that exceed customer expectations.
Success in defining, creating and launching successful, high quality mobile or internet products.
Experience with major mobile operating systems preferred.
Experience working with mobile content providers preferred.
Demonstrated ability to drive and communicate sound data-based decisions.
TCS is an Equal Opportunity Employer
Telecommunication Systems - 20 months ago