Senior Public Information Specialist
Orange County Transportation Authority (OCTA) - Orange, CA

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  • Writes, edits, and proofreads public information collateral in support of agency programs and services.-Develops highly creative writing for marketing/promotional programs that are effective in achieving marketing goals. Copywriting projects include promotional collateral, fact sheets, annual reports, newsletters, brochures, webpages, and video scripts.-Researches trends and customer comments to formulate messaging strategies and approach, and recommends changes or enhancements to copy.-Consults with other agency departments to determine project/program status, issues, services, etc. and prepares preliminary communication drafts for approval.-Obtains additional background and current development information through research and interviews.-Creates written presentations for agency board meetings, public events, and internal uses. Provides copy writing support services for internal staff related to internal and external publications.-Acts as project manager for special projects that focus on improving the effectiveness, efficiency, and quality of communication and information dissemination for the agency.-Drafts speaking points for executive and Board members.-Edits and proofreads copy to ensure correct spelling, grammar and punctuation for marketing projects.-Maintains current facts regarding agency programs and services for use in marketing department projects and agency documents and publications.