Senior Public Relations Manager
TriNet - San Leandro, CA

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This position will lead all PR activities for TriNet. From the development of the PR strategy to hands on execution, this person will be a big thinker, media relationship builder, writer, and editor, who evangelizes TriNet’s success and knows how to transform news about products and services into sizzling media campaigns.

Strategy and planning

  • Develop a comprehensive multichannel PR strategy to increase brand awareness among all traditional and new media outlets.
  • Collaborate with product management and other client facing groups to ensure messages resonate with key influencers and prospects.
  • Provide key counsel on content and delivery of press related communications.
Management of media outlets/sources

  • Ensure social media is being leveraged to fullest degree in all campaigns and is proactively integrated with all corporate and field marketing programs.
  • Work with and prep executives to properly staff interviews.
  • Manage PR agency and collaborate with them; ensuring active pursuit of PR opportunities and top-notch execution on all programs.
  • Develop relationships with key media, industry analysts and social media influencers to ensure positive coverage for company in addition to external PR firm.
  • Uncover and constantly brainstorm new ideas/PR stunts/partnerships to increase awareness.
Execution and Delivery

  • Field inbound media inquiries and address appropriately.
  • Own and drive the press release calendar; ensuring a constant flow of news reaches our audience; as well as authoring those press releases.
  • Maintain the online press room and TriNet blog.
  • Own the submissions of awards to relevant organizations.
  • Support initiatives that require PR support such as internal activities.
Education: BA/BS in Communications or other related field.

Experience: 7-10 years in agency or in-house environment.

Travel- 10-20%

Other Knowledge, Skills and Abilities:
  • Excellent verbal and written communication skills.
  • Knowledge of AP style preferred.
  • Familiar with MS Word, PowerPoint and Excel.
  • Strategic/creative thinker, detail-oriented and highly organize.
  • Metrics driven.
  • Ability to effectively multi-task in a deadline-driven environment.
  • Highly motivated, works well individually and on a team.
  • Understanding of HR industry a bonus
Since 1988, thousands of companies throughout the United States and Canada have placed their trust in TriNet to help them manage their Human Resources more strategically and cost-effectively. We give our customers the economies of scale they need to access and deploy Fortune 500-caliber payroll, benefits, and HR services. TriNet has a nationwide presence, an experienced management team, and belongs to the Inc. Magazine Hall of Fame for being one of the fastest growing, privately-held companies for five consecutive years. We are a growing organization that embraces and rewards both bold strategy and disciplined execution.