Senior Research Analyst, Marketing Effectiveness Research
Adobe - San Jose, CA

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18079

Description

Adobe believes in hiring the very best. We are known for our vibrant, dynamic and rewarding workplace where personal and professional fulfillment and company success go hand in hand. We take pride in creating exceptional work experiences, encouraging innovation and being involved with our employees, customers and communities. We invite you to discover what makes Adobe a place where exceptional people thrive.

Click this link to experience A Day in the Life at Adobe:
http://www.adobe.com/aboutadobe/careeropp/fma/dayinthelife/

Position summary

As a Senior Research Analyst for the Marketing Effectiveness Research team, you will contribute to the success of Adobe through primary qualitative and quantitative market research studies that will help transform adobe.com into a website that will more effectively sell our products and serve and retain our customers.

Responsibilities

Establish operational research project objectives, strategies, methodologies and milestones to support corporate marketing decision making related to adobe.com effectiveness and satisfaction.

Review business objectives with internal partners and management, and translate into a cost-effective and appropriate research design and methods recommendation.

Manage outside research firms to complete projects on time and within budget.

Manage a range of projects, from the ongoing Sitewide Visitor Satisfaction and Direct Purchaser studies, to more targeted quantitative and qualitative usability studies.

Identify and use appropriate statistical and analytic techniques to support quantitative and qualitative research findings and recommendations.

Effectively communicate findings to all levels within the organization.

Actively work to influence the adoption of the recommendations.

Requirements

Minimum 3-5 years applied market research experience, preferably in high tech.

Experience with primary research methods which inform website strategy and measure website effectiveness strongly desired.

Usability research expertise a plus.

Experience using web analytics (e.g., SiteCatalyst, Google Analytics, Yahoo Analytics) in conjunction with primary research a plus.

MBA or related graduate degree preferred.

Strong analytical skills and exceptional problem solving abilities. Focus on business decision insight. Good intuition with numbers and experience synthesizing disparate and sometimes contradictory information.

Qualitative and quantitative primary research skills required, including designing studies, crafting surveys, analyzing data, and developing insightful reports.

SPSS knowledge required.

Effective project and organization skills, including managing projects that have aggressive timelines and can sometimes be complex.

Communication skills to provide clear, actionable reports and presentations to various constituencies at various levels of the organization.

Strong interpersonal skills and the ability to work as part of a diverse team and build cooperative, productive relationships with internal partners and vendors.

Adobe has been a pioneer and innovator throughout its history and is recognized as one of the Top 100 Best Global Brands according to Interbrand. Adobe’s dynamic working environment is also well known – including 13 years on

FORTUNE Magazine’s "100 Best Companies to Work For"

, and other, similar accolades. Recognizing that employees are at the core of our success, Adobe recruits and retains highly qualified and motivated individuals, creates an environment where they can innovate and achieve their best, and rewards them for their performance by giving them an opportunity to share in the company’s success.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace.

About Adobe United States

Adobe has nearly 5,500 employees in the U.S. and is headquartered in San Jose, California, with other office locations nationwide.

Job

Corporate Marketing

Primary Location

Americas-USW-San Jose (Headquarters)

Schedule

Full-time

Adobe - 21 months ago - save job - block
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Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging...