Senior SEO Analyst
TripAdvisor - Newton, MA

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Why this role is Awesome: If you enjoy the thrill of increasing rank on thousands of keywords, working fast, and being at a company where the CEO truly “gets” SEO, this role might be for you! TripAdvisor is growing its world class search engine optimization team and is looking for a Senior SEO Specialist to contribute on strategy, execution, and analysis. TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand. We take pride in our SEO and are looking for a superstar to add to our high-performing team. What Are We Looking For: · You are a passionate search marketer who is extremely knowledgeable about best practices and the latest new areas of SEO, and you also relish in the analytical aspects of the industry. · You are detail-oriented, but can balance these details with the larger business objectives. · You are quantitative, pragmatic, and methodical in your approach to SEO. · You have relentlessly high standards, and are never satisfied with the status quo. · You are invigorated, not intimidated, by large volumes of data and keywords. You are adept at analyzing data at scale. · You have deep experience working on SEO on a global scale. You might even speak another language fluently. · You are an ambitious self-starter who takes pride in being “first in class”. · You are results driven and have a strong business acumen. · You enjoy problem-solving and have a genuine curiosity about how consumers search for information. · You work well with many types of people and thrive in a fast-paced, dynamic environment. · You’re an excellent communicator, especially when incorporating data to substantiate your winning point. What You’ll Do: · Monitoring daily performance metrics to understand organic search performance across multiple global markets. · Identifying growth opportunities in core areas such as site infrastructure, keyword selection, or on-page factors optimization. · Writing specification documents and designing experiments to test new strategies and opportunities for growth. · Analyzing experiment results and pushing forward next steps at a rigorous pace. · Performing granular traffic and conversion analyses across multiple global markets to gain insight into keyword and landing page performance. · Identifying and analyzing competitor techniques, as well as benchmarking TripAdvisor’s performance against competitors. · Optimizing internal linking structures to maximize rankings across our keyword portfolio. · Assessing and understanding each market’s needs related to Search, and communicating them to various internal and external stakeholders. What We Seek: · BA or BS degree (preferred in quantitative field such as economics, mathematics, statistics, or computer science/engineering). · 3 to 5 years SEO work experience at an industry leading site or agency. · Advanced skill with Excel and or Access required. Exposure to SQL, HIVE, or other coding. languages strongly desired. Statistical background is a plus. · Demonstrable track record of business results through SEO. Physical Demands: Must be able to perform customary physical duties and meet appropriate social expectations of a professional office environment. In addition, the ideal candidate will possess the following: · Openness to change and new information. · Recognition of own strengths and weaknesses. · Ability to collaborate with others, build trusting relationships and deliver projects on time · Excellent problem solving skills. · Sense of corporate responsibility and commitment. · Ability to respond appropriately to needs, feelings, and capabilities of different people. · Capacity to understand and utilize metrics relevant to role. · Ability to express facts and ideas in a clear, convincing and organized manner. · Good business acumen. · Aptitude to partner with other departments and varying levels of staff and management. · Ability to take direction, effectively manage projects and collaborate with others to achieve department/company goals.
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TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted...