Company Description:
Catalyst Online, located in Newton, MA, and New York City, is a leading search engine marketing firm with over twelve years of experience in the search industry. We are the search agency of record for many of the world's top companies. Catalyst is part of GroupM, the leading global media investment management operation. It serves as the parent company to WPP media agencies Maxus, MEC, MediaCom, and Mindshare. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. As a brand of one of the top media operations in the world, Catalyst Online has succeeded in building an energetic, positive and comfortable work environment that cultivates creativity and innovation. We are always looking to attract smart, hardworking professionals to drive business results for our clients.
Job Description:
Senior SEO Strategist – Organic Search Marketing (SEO)
The Organic Search Director will provide team leadership and a passion for the discipline of organic search with a desire for operational excellence. The ideal candidate will have hands on experience in organic strategies, processes, analytics and in meeting/exceeding client goals and campaign KPIs. This individual will lead a small team of organic Search Managers and Specialists in the daily execution of search engine optimization (SEO) campaigns and well as contributing to new product offerings.
Category/Account strategy and business results:
Develop a strong understanding of the client’s products, competition, industry, marketing goals and objectives
Provides guidance through strategic and tactical input to team members for successful execution SEO campaigns
Research performance and analytics data, developing key insights for quarterly and annual business reviews
Provide analysis, QA and insights for monthly reports
Works closely with Account Directors for campaign alignment with client goals
Works closely with Project Manager in developing campaign project plan and scope definition
Team management:
Manage team in achieving all performance KPIs, including optimization and troubleshooting recommendations
Coordinate strategies with internal teams (ADs, S&A, Paid) across multiple brands and business lines
Review campaign hours to ensure that deliverable timelines are within the expected ranges
Provide support and recognition for your team and effectively foster teamwork that drives motivation and retention
Participate in the training, individual development, on-boarding and mentoring of each staff member
Track team paid time off, and approve timesheets
Innovation and Organic Search Practice improvements:
Participate in team innovation meetings with creative input & task ownership
Contribute to the development of new product offerings and practice innovations
Actively contribute to corporate initiatives, automation projects, process changes and roll-outs
Stay current with industry trends, best practices and discusses potential impact with team on client work
Periodically aid in creating new business presentations
Create POVs, best practices and assist in developing key process documentation
Skills and Experience
4 year college degree or equivalent work experience required, graduate degree a plus
5+ years of experience in organic search engine marketing, agency experience preferred
Proven team leadership and management experience
Strong data analytics and strategy background
High-level proficiency in Microsoft Office, particularly Excel and PowerPoint
Exceptional oral, written and presentation/communication skills
Excellent interpersonal skills, and eagerness to work as member of a team
Ability to think strategically and drive solid results to grow the business
Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
Catalyst Online is an Equal Opportunity Employer
ZipRecruiter - 15 months ago
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