Senior Social Media Community Specialist
FedEx Office - Dallas, TX

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The Senior Social Media Community Specialist is responsible for FedEx Office’s social media platforms and communities. This position is responsible for developing social media strategies, editorial calendars, blogger relations and tactical plans ensuring message consistency and relevancy to FedEx Office target audiences and objectives. The Senior Social Media Community Specialist both defines content needs and leads the development and production of new content. This role will partner with key stakeholders across the organization to develop and manage strategy, calendar and customer issue resolution.


(This is a representative list of the general duties the position may be asked to perform, and is not intended to be all-inclusive)
  • Provide social media strategy development, support and expertise for executives, other departments and special project teams ensuring the right messages are getting to the right audiences through the right social media channels at the right time
  • Manage conception, creation and implementation of social media content strategies through understanding of FedEx Office business priorities and target customers
  • Create, manage and maintain FedEx Office integrated social media editorial calendar to maximize awareness of news, promotions, events and content in multiple subject areas
  • Engage in active conversations with platform/community members, prospects and stakeholders using mainstream social media platforms (Facebook, Twitter, Four Square, corporate blog, etc.)
  • Develop and manage blogger relations strategy and FedEx Office corporate blog to drive and increase awareness of FedEx Office brand
  • Leverage analytics platforms (Visible Intelligence, Google Analytics, TweetChat Reports, etc.) to analyze conversations and generate insights, optimize messaging and adjust social media strategy if needed
  • Educate and train FedEx Office senior management, operations and sales teams and retail stores to create a participatory social media culture resulting in brand ambassadors across the company
  • Partner as appropriate with FedEx corporate social media teams to ensure content alignment and exposure with FedEx master brand
  • Maintain understanding and usage of latest social media platforms, tools, and services
  • Support FedEx Office media relations and crisis communications strategy
  • All other duties and needed or required

  • Demonstrated ability developing and executing multi-platform social media strategies, editorial calendars and tactical plans
  • Demonstrated understanding of community management, user experiences and best practices in social media
  • Demonstrated understanding and active utilization of social media platforms and community interaction on behalf of client or a company.
  • Demonstrated knowledge of social media analytics and measurement platforms
  • Assertive and resourceful with demonstrated ability to get things done
  • Very high attention to detail with strong communications and organizational skills
  • Professional and diplomatic with the ability to work across all levels of the organization, external agencies and partners
  • Bachelor’s degree in Communications, Public Relations, Journalism/Media Studies, Marketing/Advertising, related field or equivalent experience
  • 3+ years of experience managing social media platforms or communications for brands
  • Proficiency in Microsoft Office product suite including Word, PowerPoint, Excel and SharePoint
  • For new hires, must meet all FedEx Office employment qualifications in force at time of hiring, including successful passing of background check
  • For current FedEx Office team members, must meet hiring criteria for the position and transfer requirements as outlined in the Team Member Handbook

  • Ability to travel as required in order to meet with customers, vendors, other team members, and/or other business necessities
  • Ability, on a consistent basis, to maintain attention and concentration for extended periods of time
  • Ability, on a consistent basis, to read and interpret documents and instructions from customers, vendors, and other team members
  • Ability, on a consistent basis, to communicate effectively with customers, vendors, and other team members
  • Ability, on a consistent basis, to perform work activities requiring cooperation and instruction
  • Ability, on a consistent basis, to function in a fast-paced environment, under substantial pressure
  • Ability, on a consistent basis, to work within the appropriate level of independence


(Quality Driven Management strives to deliver market-leading customer experience, business excellence, and financial return through a Quality-oriented culture and day-to-day application of Quality science.)
  • Suggests areas for improvement in internal processes along with possible solutions
  • Works with management to reduce company costs/wastes, to optimize profitability in areas of responsibility
  • Applies Quality concepts presented at training during daily activities
  • Supports FedEx Office’s Quality initiatives

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